In this episode, we hosted Justin Alva, AVP Growth at Smallcase to talk about building a marketing strategy.
Justin walks us through his career and what he’s learned along the way. We talk about the approach to take while building a marketing strategy.
How thinking from the first principles is the framework you can utilize while building your marketing strategy. We also touch upon how marketing has evolved where the fundamentals remain the same but the channels and mediums have evolved.
Justin takes us through examples from his career at his earlier startup and currently in Small case.
Articles you should read :
Series on coaching networks by Emergence Capital: https://www.emcap.com/coaching-networks
Signaling as a Service: https://julian.digital/2020/03/28/signaling-as-a-service/
Blogs/Newsletters you should check out:
Blogs: Brian Balfour, Andrew Chen Aashay Sanghvi, Divinations on Substack
The Ken, The Morning Context
Anmol Maini on WhatsApp
People you should absolutely follow on Twitter
https://twitter.com/lehrjulian
https://twitter.com/jmj
https://twitter.com/manas_saloi
https://twitter.com/sajithpai
You can reach out to Justin on Linkedin and on Twitter
S2E4 - Unscripted sessions with Surendar Natarajan, CEO of Adapt.io
S2E3 - Marketing in a crisis ft. Drew Neisser, Founder and CEO of Renegade
S2E2 - How to use personalized videos to ease onboarding for SaaS ft. Matthew Barnett, CEO of Bonjoro
S2E1 - A conversation about Conversational Marketing ft. Eliav Cohen
S1E23 - Unscripted Sessions ft. Antoine Goret, CMO of Crisp IM
S1E22 - Unscripted sessions ft. Liam Martin, Cofounder of Staff.com and Time Doctor
S1E21 - Unscripted Sessions ft. Puneet Kataria, CEO of CustomerSuccessBox
S1E20 - Unscripted sessions ft. Baptiste, CEO of Crisp IM
S1E19 - Unscripted Sessions ft. Sreenivas Kanumuru, CEO of VTiger CRM
S1E18 - 3 inexpensive PR strategies you can implement from day one ft. Sphoorti Bhandare
S1E17 - Aligning Marketing and Sales ft. Jeff Davis
S1E16 - Product Led Onboarding ft. Despina Exadaktylou
S1E15 - Inside Sales vs Outside Sales ft. Morgan J Ingram, JBarrows Training and Prakhar Jain, Whatfix
S1E14 - Leveraging AI to close more deals for your SaaS ft. Shruti Kapoor, Founder & CEO of Strings.ai
S1E13 - How does engineering affect the growth of SaaS ft. Anupam Bhatt
S1E12 - 150% YOY Growth, Global brand, Fortune 500 customers - Exploring the story of Moengage ft. Raviteja Dodda, Cofounder & CEO
S1E11 - How to create a user on-boarding funnel for your SaaS? ft. Kishan Gupta
S1E10 - Learn how to become a product leader ft. Aniket Malvankar
S1E9 - Product Led Growth ft. Kieran Flanagan, VP Marketing at Hubspot
S1E5 - Unscripted Sessions ft. Santosh Panda, Founder and CEO of Explara
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