In this episode, we hosted Justin Alva, AVP Growth at Smallcase to talk about building a marketing strategy.
Justin walks us through his career and what he’s learned along the way. We talk about the approach to take while building a marketing strategy.
How thinking from the first principles is the framework you can utilize while building your marketing strategy. We also touch upon how marketing has evolved where the fundamentals remain the same but the channels and mediums have evolved.
Justin takes us through examples from his career at his earlier startup and currently in Small case.
Articles you should read :
Series on coaching networks by Emergence Capital: https://www.emcap.com/coaching-networks
Signaling as a Service: https://julian.digital/2020/03/28/signaling-as-a-service/
Blogs/Newsletters you should check out:
Blogs: Brian Balfour, Andrew Chen Aashay Sanghvi, Divinations on Substack
The Ken, The Morning Context
Anmol Maini on WhatsApp
People you should absolutely follow on Twitter
https://twitter.com/lehrjulian
https://twitter.com/jmj
https://twitter.com/manas_saloi
https://twitter.com/sajithpai
You can reach out to Justin on Linkedin and on Twitter
S2E24 - Talking Customer Success ft. Nimesh Mathur, Branch
S2E23 - State of SaaS in India ft. Nikhil Kapur, Partner at Strive VC
S2E22 - Live AMA with Guillaume Cabane on Multi-Channel Marketing Strategy
S2E21 - Product Led SEO ft. Eli Schwartz, Growth Advisor & SEO Consultant
S2E20 - Shifting from physical to virtual events ft. Nick Bennett, Field Marketing Leader at Clari
S2E19 - Building Github in India ft. Maneesh Sharma, Country Manager at Github
S2E18 - Design data and metrics ft. Shay Howe, VP of Design at ActiveCampaign
S2E17 - Building your content marketing stack ft. Akshatha Kamath, Head of Content at Moengage
S2E16 - Why technical SEO is important? ft. Geoff Atkinson, CEO of Huckabuy
S2E14 - Unscripted sessions ft. Tanishq Juneja, CEO of Pepipost
S2E13 - Unscripted sessions ft. Mayur Gupta, CMO of Freshly
S2E12 - A new perspective to marketing ft. Siddharth Sharma, Director of Marketing at Karix
S2E11 - Customer success during a pandemic ft. Meenakshi Ganesh, Director of Customer Success at Clevertap
S2E10 - How to effectively track and manage data? ft. Patrick Thompson, Iteratively
S2E9 - How to build a remote work culture? ft. Gilad Bornstein & Ronen Rubinfeld, Flatworld.co
S2E8 - Talking tech SaaS Sales ft. Srinath Srinivasan, Head of Sales at Plivo
S2E7 - How to get started with outbound growth? ft. Jeremy Goillot, Head of Growth at Spendesk
S2E6 - Growth marketing in uncertain times ft. Anuj Adhiya
S2E5 - Exploring Webinars ft. Joana Inch
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