This is a question that has plagued me for quite some time and it was inspired by my wife. Ryan and I continuously evaluate brands as we compare what works and what doesn't when it comes to consumers. We get caught in this trap of continually pivoting as we see other brands catch fire because of a bottle design or some element. So my wife asked me, Kenny, are you are whiskey company or a marketing company? It caught me off guard and I really had to think about the broader landscape so I wanted to make an episode where we talk about what it takes to be a whiskey company versus a marketing company. There's probably a lot of brands out there that think of themselves as a whiskey company but in reality they are a marketing company. Here's the thing, there's no wrong answer. Marketing plays a crucial role in whiskey and it could be the marketing that's in your face through point of sale, it could be bottle shapes, or even the lack of marketing to keep the mystique alive. I thoroughly enjoyed this conversation and it probably requires us to hit this topic again in the future if you send us your feedback.
Show Notes:
Behind The Pursuit: Will People Get Tired of Kentucky Bourbon?
464 - Have We Eclipsed the Bourbon Peak? on Bourbon Community Roundtable #94
Whiskey Quickie: High Bank Distillery Whiskey War Double Double Review
TWiB: Ozempic Investigates Its Effect on Drinking, Woodford Reserve Toasted Bourbon, Beam 20 Year Bardstown Collection
463 - Expanding Whiskey Riot Festivals to a City Near You with Bobby Finan
Whiskey Quickie: Bernheim Barrel Proof Wheat Whiskey Batch A224 Review
TWiB: Four Roses Has Two New Bourbon Mash Bills, Ol’ New Riff, Bardstown Bourbon Company Amrut Collaboration
462 - The Unheralded Life of a Dad with Jim Gaffigan of Fathertime Bourbon
Whiskey Quickie: Whiskey JYPSI Explorer Bourbon Review
TWiB: Wild Turkey VIsitor Center is Open, Maker's Mark x TravisMathew New Golf Shoes, Prairie, American Solera, and Pursuit New Beer
461 - A Famous Name In Bourbon Takes on Rum with Turner Wathen of Rolling Fork
Whiskey Quickie: JT Meleck Distillers Louisiana Rice Whiskey Review
TWiB: Beam Suntory is Now Suntory Global Spirits, Blue Note Bourbon and Major League Pickleball, Whiskeyland Season 1 Premiers on May 14th
460 - What's the Value in Reviving Vintage Labels? with Bourbon Community Roundtable #93
Whiskey Quickie: Frey Ranch Single Grain Series 100% Wheat Whiskey Review
TWiB: Master Distiller Alex Castle Leaves Old Dominick, Bourbon Market Size to Reach $12 Billion by 2030, Raconteur Rye
Whiskey Quickie: High N' Wicked Kentucky Straight Rye Whiskey Review
TWiB: A New Knife Collaboration, 2024 SIP Scholarship Program, Keeneland and Maker’s Launch Greats of the Gate
458 - Are Sneakerheads Years Ahead of Bourbon Hunters? with Matt Kusek
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