This is a question that has plagued me for quite some time and it was inspired by my wife. Ryan and I continuously evaluate brands as we compare what works and what doesn't when it comes to consumers. We get caught in this trap of continually pivoting as we see other brands catch fire because of a bottle design or some element. So my wife asked me, Kenny, are you are whiskey company or a marketing company? It caught me off guard and I really had to think about the broader landscape so I wanted to make an episode where we talk about what it takes to be a whiskey company versus a marketing company. There's probably a lot of brands out there that think of themselves as a whiskey company but in reality they are a marketing company. Here's the thing, there's no wrong answer. Marketing plays a crucial role in whiskey and it could be the marketing that's in your face through point of sale, it could be bottle shapes, or even the lack of marketing to keep the mystique alive. I thoroughly enjoyed this conversation and it probably requires us to hit this topic again in the future if you send us your feedback.
Show Notes:
Whiskey Quickie: Jack Daniel's 12 Year Batch 2 Tennessee Whiskey Review
TWiB: Derby Season With Lots of Events, Jeff Hopmayer Joins The Board for Staghorn, 18 Brand New Whiskey Releases!
457 - The Epic Hunt for Dusty Booze with Aaron Goldfarb
Whiskey Quickie: Heaven Hill Heritage Collection 18 Year Bourbon Review
Behind The Pursuit: How To Choose a Distributor
456 - Will Non Distilling Producers Survive 2024? And A Message From Barrell Bourbon on Bourbon Community Roundtable #92
Whiskey Quickie: Chattanooga Whiskey White Port Cask Finished Review
TWiB: New Service Called Kentucky Bourbon Retreat, Hard Truth's Farmer’s Reserve, Woodford Reserve's $15,000 Derby Bottle
455 - Digging Into The Psychology of a Bourbon Hunter with Jim White of Reality Check
Whiskey Quickie: Broken Barrel Honey Smoke Reserva American Whiskey Review
TWiB: MGP Files Lawsuits Against Two Cities, More Partnerships in Golf Are Coming, Rabbit Hole Heretofore
454 - The Evolving Trends of Bourbon Journalism with Maggie Kimberl
Whiskey Quickie: Widow Jane Paradigm Rye Review
TWiB: A Brewer Sues Government To Distill as a Hobby, Chattanooga Batch 037: Ancient Wheat, Yellowstone Rum Cask Finish
453 - Will Horses Help Sell a Bottle? with Sean Josephs of Pinhook
Whiskey Quickie: New Riff Bohemian Wheat Bourbon Review
TWiB: National Buzzard's Day Is a Thing, Old Forester High Angel's Share, Pursuit Releases United Double Oaked Bourbon
452 - Is the Bourbon Boom Over? on Bourbon Community Roundtable #91
Whiskey Quickie: Fireside Hazmat Proof Bourbon Review
TWiB: Brown‑Forman Sells Its Jack Daniel Cooperage, WSWA Says Premiumization is Dead, Lost Lantern Releases the Spring 2024 Collection
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