In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.
Tune in to learn how you can still profit while the industry shifts.
Links Mentioned:
TIMESTAMPS:
00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024.
04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing.
07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL.
10:40 Low ticket offers under $50 serve as invitations to learn from and work with us!
15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy.
18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring. It works!
23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday!
HSH 055: How to Duplicate & Scale a Successful Launch in 5 Simple Steps
HSH 054: 4 Reasons Your Online Course Isn't Selling (And How to Fix Them)
HSH 053: Running a Creative Business Without Selling Out Your Soul with Cory Huff
HSH 052: How to Launch Without Stressing to Death
HSH 051: Is A Challenge Launch Right For My Business?
HSH 050: How To Deal With A Failed Launch Step-by-Step
HSH 049: How to Standout When the Marketplace is Noisy & Saturated
HSH 048: Creating Epic Content Your Audience Will Love (in 5 Easy Steps)
HSH 047: How to Create & Sell Wildly Profitable Digital Products (in any Niche) with Mariah Coz of Femtrepreneur
HSH 046: How to Profitably Scale Your Ad Spend From 0 to $5,000/month
HSH 045: 7 Strategies I’m Using To Scale Up in 2017
HSH 044: How to Successfully Launch From Disney World
HSH 043: 4 Tweaks We Made To Double Our Launch to Six-Figures
HSH 042: The 5 Major Missteps & Mistakes From My Six Figure Launch (And How to Prevent Them)
HSH 041: Behind The Scenes of a Six-Figure Launch - The Numbers Revealed
HSH 040: How to Make Marketing Human with Quest Nutrition COO Bruce Cardenas
HSH 039: How to Hustle with Neil Patel
HSH 038: How to Craft a Successful Promotion For Your Course, Coaching or Service
HSH 037: Facebook Ad Fundamentals: Basics, Budgeting, and Boosting
HSH 036: How to Get Raving Reviews in Writing
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