In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.
Tune in to learn how you can still profit while the industry shifts.
Links Mentioned:
TIMESTAMPS:
00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024.
04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing.
07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL.
10:40 Low ticket offers under $50 serve as invitations to learn from and work with us!
15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy.
18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring. It works!
23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday!
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HSH 091: Crushing a Six-Figure Challenge with Caitlin Bacher
HSH 090: 5 Keys to a Successful 5 Day Challenge
HSH 089: 5 Day Challenges in 2018: What You Need to Know
HSH 088: Cultivating a Six-Figure Mindset
HSH 087: The New Facebook Algorithm
HSH 086: Instagram For The Rest Of Us With Jasmine Star
HSH 085: The Power Of The Tripwire
HSH 084: The 24-Hour Quick Launch (Membership Launch Part 2)
HSH 083: The 72-Hour Membership Launch Framework
HSH 082: 5 Facebook Ad Campaigns You NEED In Every Launch
HSH 081: 4 Messenger Bot Strategies to Increase Engagement, Leads and Sales
HSH 080: How to Manage Your Business Income
HSH 079: How Launches Are Changing in 2018
HSH 078: 7 Lessons Learned From My $25,000 Mastermind
HSH 077: 5 Strategies That Took Me From $0 to $750k in Digital Course Sales in 2.5 Years
HSH 076: How to Start Building Your Profitable Email List
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