In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.
Tune in to learn how you can still profit while the industry shifts.
Links Mentioned:
TIMESTAMPS:
00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024.
04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing.
07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL.
10:40 Low ticket offers under $50 serve as invitations to learn from and work with us!
15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy.
18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring. It works!
23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday!
HSH 075: The Six-Figure Course Business Roadmap
HSH 074: 5 Steps to Simplify Your Facebook Ads
HSH 073: Why I Took A 6-Week Break
HSH 072: Student Success – Running Successful Challenges with Coach Glitter
HSH 071: How to Fill Your Webinar, Challenges and Live Launches
HSH 070: How We Scaled From 20k to $170k Challenges (In Just a Few Short Months)
HSH 069: Setting and Planning Launch Goals, Metrics and Revenue Plans
HSH 068: Evergreen vs. Live Launches (Which Is Better?)
HSH 067: The Quick & Dirty Launch Strategy 2.0
HSH 066: How I Went From Overworked to (Profitable) 30 Hour Weeks
HSH 065: 5 Messenger Bot Strategies You Can Implement To Build Your Business
HSH 064: Introduction to Facebook Messenger Bots (Part 1)
HSH 063: How to Create a Facebook Ad Campaign That Scales
HSH 062: 5 Lessons Learned From Our Newest Beta Course Launch
HSH 061: The Truth About Consistency (And How To Be More Consistent In Business)
HSH 060: Copywriting Tricks to Increase Conversions & Sales
HSH 059 How To Deal With The Overwhelming Speed of Technology & Digital Business
HSH 058: How to Work Less Without Making Less
HSH 057: The Stuff You DON'T HEAR About Digital Business With James Wedmore
HSH 056: Behind the Scenes of Our Biggest (And Least Stressful) Launch Yet
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