Kathi and Mike are car biz veterans. We strive to make the car biz a better place.
Mike shares his less-than-5-star dealer service experience and as with all things dealership customer related, we are inspired to share content ideas for service dept personnel and the marketers who love them.
Kathi shares her experience running the Hanaeleh horse rescue’s Hay Fundraiser on social media. She conducts these fundraisers three times a year and every time there are more changes that create obstacles for a successful result.
In our music segment:
RIP Paul Reubens AKA Pee-Wee Herman
Danny Elfman and Oingo Boingo
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If you're a car person (worked/working in dealerships like us) we want to hear from you.
Got a question (or two or three)? Email either (or both) of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Episode 18: Marketing Maelstrom Dead Ahead!
Episode 17: Love The Sinner Hate The Sin
Episode 16: The Looming Customer Service Debacle in Automotive Retail
Episode 15: Let's Get Visual
Episode 14: Auto Retail’s Market Adjustment Adjustment
Episode 13: Automotive Social Media Culture Shift?
Episode 12: Goodbye 2021, Hello Market Adjustments
Episode 11: Cars, Coffee and Google Business Profiles
Episode 10: Social Media DIY Gone Wrong
Episode 9: Social Media Fails and 80’s Music Tales
Episode 8: Will Build to Order Take Hold? And What About Lemmy?
Episode 7: "Social Media champions", GMB gets a new name and music events gone wrong.
Episode 6: Are Your Digital Assets Safe?
Episode 5: More Transitions, But What About Company Culture?
Episode 4: Supply Chain Issues, New Auto Retail Models, We'll Get the Hang of This!
Episode 3: It's All About Having Fun And Getting It Done!
Episode 2: Humor, Selling Cars, Google My Business
Episode 1: The First Pencil, Our Maiden Voyage!
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