Global skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years.
That market is China. In this episode of The Negotiation, host Todd Embley welcomes back Justin Downes, who has led efforts to develop snow resorts across China over the last two decades.
As President of Axis Leisure Management, Justin has played a crucial role in growing China’s ski industry and developing the infrastructure for the 2022 Winter Olympics in Beijing. He is the pre-eminent expert on China’s ski industry.
Justin provides an overview of his work in the Chinese ski industry, detailing its development and operational challenges. He analyzes the current state of skiing in China, including participation rates and the number of skiing venues, which both rank among the highest in the world. He also looks at the average Chinese skier, including income levels, where they live, how often they ski, and the drivers behind broader participation.
Reflecting on the 2022 Beijing Olympics, Downes shares insights on its impact on China's ski industry. He discusses the state of elite competitive skiing in China post-Olympics, the performance of Chinese athletes in international competitions, and the significance of China hosting the recent FIS Freestyle World Cup.
The episode also explores developments in resort construction and the potential for China to emerge as an international skiing destination. Additionally, Downes assesses opportunities for ski equipment and winter apparel brands in the Chinese market.
Listen to this episode for an in-depth discussion on the growth and future of skiing in China with industry expert Justin Downes.
Discussion Points:
Andrew Sigfrids | Architecture and Design - In China & For China
Sam Michael | Pollution and Air Purification in China, & How to Nurture Strong Business Relationships in Asia
Jacob Cooke | China's Economic Recovery, Live-Commerce, JD Logistics' IPO, & the 6.18 Shopping Bonanza Forecast
Kseniya Otmakhova | China's 'Socio-Spatial' Set of Challenges
Daphne Tuijn | Deriving Insights and Intelligence From Data In China
Greg Turner | Live Sports & Entertainment Venue Management in China
Benjamin Wahl | The Strategic Business of Sports Solutions in China
Charles Lavoie | Staying Consistently Creative in China
Yoann Delwarde | The Art of Sales in China
Kevin Hui | Growing the Sport of Hockey in China
Wendy MacKenzie Pease | Translating Global Marketing Success
Professor Min Ye | The Chinese and Asian Political Economies
Jim Dunn | The Future of Building Design, Construction, & Delivery
Chloé Goncalves | Exfoliating China's Cosmetics Industry
Mark Kristofic | The Boom of Winter Sports in China
Bill Tung | Is Fitness Fashion Big in China & Japan?
Radley Mackenzie | The Rising Tide of Sports in China
Dr. Gang Lu | Building a Tech Media Empire in China
Nabil Sabet | The Future of Workspace Design in China
Matt Sheehan | Semiconductors & Digital Sector Sub-Cultures
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