Global skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years.
That market is China. In this episode of The Negotiation, host Todd Embley welcomes back Justin Downes, who has led efforts to develop snow resorts across China over the last two decades.
As President of Axis Leisure Management, Justin has played a crucial role in growing China’s ski industry and developing the infrastructure for the 2022 Winter Olympics in Beijing. He is the pre-eminent expert on China’s ski industry.
Justin provides an overview of his work in the Chinese ski industry, detailing its development and operational challenges. He analyzes the current state of skiing in China, including participation rates and the number of skiing venues, which both rank among the highest in the world. He also looks at the average Chinese skier, including income levels, where they live, how often they ski, and the drivers behind broader participation.
Reflecting on the 2022 Beijing Olympics, Downes shares insights on its impact on China's ski industry. He discusses the state of elite competitive skiing in China post-Olympics, the performance of Chinese athletes in international competitions, and the significance of China hosting the recent FIS Freestyle World Cup.
The episode also explores developments in resort construction and the potential for China to emerge as an international skiing destination. Additionally, Downes assesses opportunities for ski equipment and winter apparel brands in the Chinese market.
Listen to this episode for an in-depth discussion on the growth and future of skiing in China with industry expert Justin Downes.
Discussion Points:
XinYi Lim, Senior Director of Corporate Development @ Pinduoduo | Interactive eCommerce, Observable Trends in Consumer Behaviour, & Pinduoduo's Long Term Growth Strategy
TR Harrington | Exiting in China as a Foreigner, Social Media for Customer Service, & Investing in SE Asia
James Lalonde | Innovation in Japan vs China, The Future of Work in China, & The One Belt One Road Perspective
Justin Mallen | Handling Data Servers for the Largest Shopping Day in the World, How 5G Will Change the Internet, and Huawei's Future
Andrea Fenn | How the New Rich Changed Luxury Fashion Marketing and the Phenomenon of Live Streaming for Commerce
Mark Greeven | China's 4 Types of Innovators & Building Resiliency Through Organizational Structure
Michael Zakkour Part 2 | Amazon Laid Bare, How Integrated Systems Helped Chinese eCommerce Rebound, and Thriving by Focusing on the Three "C's"
Bay McLaughlin | Exploring the World of IoT, Innovation Outside the G8, & Juxtaposing Eastern European and Asian Entrepreneurs With North American
Dr. Julie Klinger | Rare Earth Metals - Not Rare, In Everything From Magnets To Missiles, & China Dominates The Industry
Rick Watson | Amazon vs. Alibaba, Including Seller & Buyer Experiences and Influencer Impact
Joshua Eisenman | China's Asymmetric Global Advantage and Defining "Relational Power"
Sarah Weyman | The Impact of COVID-19 & Adjusting To The New Marketing Normal In China
Ben Robinson | The Japanese Market - Shopify Success, Building Brand Loyalty & Consumer Trends
Ann Lee | Myths & Misconceptions About China, Wall Street to Best Selling Author X2, & The Impact of COVID-19
Marian Danko | Weathering The VC Winter, Why China Will Win The AI Race, & Second Tier Cities To Watch
Scott Laprise | Communism, Guanxi, Innovation vs Adaptation, & Trying to Financially Analyze China
Olivia Plotnick | All About WeChat - Mini-Programs, The Power of WOW, & Building Awareness vs. Building Relationships
Kevin Johannes Wörner | Helping Chinese Corporates Innovate, Mobile-First Mobile-Only Differences For B2C & B2B, and the Future of AI and Big Data Analytics
Cyril Ebersweiler | eCommerce Pre iPhone, Building the Worlds's #1 Hardware Accelerator, & The Next Big Thing
Jacob Cooke | Special Edition Coronavirus Update
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