Global skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years.
That market is China. In this episode of The Negotiation, host Todd Embley welcomes back Justin Downes, who has led efforts to develop snow resorts across China over the last two decades.
As President of Axis Leisure Management, Justin has played a crucial role in growing China’s ski industry and developing the infrastructure for the 2022 Winter Olympics in Beijing. He is the pre-eminent expert on China’s ski industry.
Justin provides an overview of his work in the Chinese ski industry, detailing its development and operational challenges. He analyzes the current state of skiing in China, including participation rates and the number of skiing venues, which both rank among the highest in the world. He also looks at the average Chinese skier, including income levels, where they live, how often they ski, and the drivers behind broader participation.
Reflecting on the 2022 Beijing Olympics, Downes shares insights on its impact on China's ski industry. He discusses the state of elite competitive skiing in China post-Olympics, the performance of Chinese athletes in international competitions, and the significance of China hosting the recent FIS Freestyle World Cup.
The episode also explores developments in resort construction and the potential for China to emerge as an international skiing destination. Additionally, Downes assesses opportunities for ski equipment and winter apparel brands in the Chinese market.
Listen to this episode for an in-depth discussion on the growth and future of skiing in China with industry expert Justin Downes.
Discussion Points:
The Year in Review | 2020's Greatest Hits
Matthew Brennan Part 2 | The Middle Platform & Turning Cringe Into Crave
Matthew Brennan pt. 1 | Attention Factory - TikTok & China's ByteDance
Colin Bogar | The Future of China's Real Estate Sector
Simon Zhao | China's Housing Bubble vs. Protecting the RMB
Jacob Cooke | Returning To A New China
Bruno Schiavi | Taking Hemp & CBD to China
Kevin Xu Part 2 | Interconnecting the Politics of China and the USA
Kevin Xu | Open Source in China & Working at the White House
Tom Parker | Taking Australian Football to China
Bertrand Schmitt | App Annie & The Rise of Mobile in China
Jesse Chester | China's Sweet Tooth
Kimberly Kirkendall | How To Evaluate a Business Opportunity in China
Aynne Kokas | How China is Changing the Way Hollywood Makes Movies
Hendrik Laubscher | Why China is Leading the World in eCommerce Logistics & Warehousing
XinYi Lim | Pinduoduo's Change in Leadership, Differentiating and Understanding C2M, and Why Live Streaming is Everything Right Now
Wei Liang | Digging Into US/China Foreign Policy, Discussing The Belt & Road Initiative and the Asian Infrastructure Investment Bank
Gen Kanai | Tech in Japan: How Google Won, eBay Lost, and Why Twitter Couldn't Lose, & Lessons Learned Growing Mozilla in Asia
Benjamin Qiu | China's First RMB Accelerator Fund, The Development of China's Legal Landscape, & Exit Options For Startups in China
Shanshan Tang | Alibaba as a "Digital Economy", Tmall vs. Tmall Global, and Alibaba's Leveraging of AI
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