Global skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years.
That market is China. In this episode of The Negotiation, host Todd Embley welcomes back Justin Downes, who has led efforts to develop snow resorts across China over the last two decades.
As President of Axis Leisure Management, Justin has played a crucial role in growing China’s ski industry and developing the infrastructure for the 2022 Winter Olympics in Beijing. He is the pre-eminent expert on China’s ski industry.
Justin provides an overview of his work in the Chinese ski industry, detailing its development and operational challenges. He analyzes the current state of skiing in China, including participation rates and the number of skiing venues, which both rank among the highest in the world. He also looks at the average Chinese skier, including income levels, where they live, how often they ski, and the drivers behind broader participation.
Reflecting on the 2022 Beijing Olympics, Downes shares insights on its impact on China's ski industry. He discusses the state of elite competitive skiing in China post-Olympics, the performance of Chinese athletes in international competitions, and the significance of China hosting the recent FIS Freestyle World Cup.
The episode also explores developments in resort construction and the potential for China to emerge as an international skiing destination. Additionally, Downes assesses opportunities for ski equipment and winter apparel brands in the Chinese market.
Listen to this episode for an in-depth discussion on the growth and future of skiing in China with industry expert Justin Downes.
Discussion Points:
Noah Fraser, Canada China Business Council Managing Director, China | Opportunities & Challenges For Canadian Business In China
Jacob Cooke, CEO & CoFounder @ WPIC Marketing + Technologies | Golden Week Consumption Boost, Singles' Day Projections, & South Korea Expansion
MJ Park | South Korea’s Booming E-commerce Landscape
Michael Hart, President of AmCham China | US-China Relations, Business Climate Sentiment In China, & China's Appetite For Foreign Direct Investment
Shai Oster | China & Southeast Asia's Tech Investment Landscape
Jacob Cooke, CEO @ WPIC Marketing & Technologies | Why WPIC Is So Bullish On The Chinese Consumer
Su Cheng Harris-Simpson | Empowering Women in Business in China and Beyond
Michel de Rijk | Why Now Is The Time To Be Bullish On China & The Impact Of AI On The World Of Advertising
Yaling Jiang, Founder of "Following The Yuan", Part 2 | US-China Cultural Similarities, "Facekinis", Coffee, and the 'Wellness' Boom
Yaling Jiang, Founder of "Following The Yuan" | The Reception Of The Barbie Movie In China & Newsletter-Based Journalism
Crystal Tai, Senior Managing Editor @ Jing Daily | The Fashion, Culture, & Lifestyle Trends Shaping Consumption In China
Simon Torring, CoFounder of Cube Asia | The SE Asia Ecommerce Platform Battle Between Lazada, Shopee, & How TikTok Shop Is Emerging As A Legitimate Contender
Qin Chen, Managing Editor @ TechNode | China's Booming EV Industry, AI Advances, & Why Meituan Won't Be Dethroned In The Local Life Services Vertical
Thomas Yeoh | Dissecting The Booming eCommerce Landscape In SE Asia
Marko Tiesmäki | Nokia's Journey In China & Promoting The Finland-China Trade Relationship
John Gearing | Lessons Learned Growing The World's Largest Apparel Brands In APAC
Xiang Chen | Why Expanding Your Brand Into Asia Successfully Requires Data-Centric Insights
Ryan Purkey | Digital Transformation In Asia For Established Industries
Alex Palmer | The Asia Multi-Market Entry Strategy Brands Have Been Waiting For
Daniel Mabey | Nutraceuticals - One Of The Fastest Growing Market Segments In Asia
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