Marketing is an integral part of any successful learning business—it is after all, one of the five domains in our Learning Business Maturity Model™. But it’s particularly important to understand digital marketing and how to generate and convert Web traffic into sales.
If you aren’t familiar with the Traffic and Conversion Summit, it happens to be the largest marketing event in North America, and what Forbes magazine describes as “everything you need to know about boosting your conversions and making your mark in your vertical”. Luckily for you, Jeff recently attended so in this episode, he and Celisa are revealing 5 key marketing takeaways from the informative Summit.
Full show notes at https://www.leadinglearning.com/episode176.
Our sponsors for this episode are:
Authentic Learning Labs, an education company seeking to bring complementary tech and services to empower publishers and L&D organizations to help elevate their programs. The company leverages technology like AI, Data Analytics, and advanced embeddable, API-based services to complement existing initiatives, offering capabilities that are typically out of reach for resource-stretched groups or growing programs needing to scale.
Blue Sky eLearn, the creator of the Path Learning Management System, an award-winning cloud-based learning solution that allows organizations to easily deliver, track, and monetize valuable education and event content online. Blue Sky also provides webinar and webcast services, helping you maximize your content and create deeper engagement with your audience across the world.
330: Content Strategy with Hilary Marsh
329: Tool Talk: Social Learning Mixer
328: Identifying Ideal Customers with Pamela Slim
327: LX Strategy with Bucky Dodd
326: Tool Talk: Learning Culture and Learning Ecosystem Snapshots
325: Walking the Path to Learning with Tiffany Crosby
324: A Learner's Journey with Connie Malamed
323: Tool Talk: The Learner Engagement Loop
322: Diving into Digital Badges with Dr. Ginger Malin
321: Learning in the Social Age with Julian Stodd
320: Tool Talk: MIDDLE ME
319: The What and Why of xAPI with Megan Torrance
318: Tool Talk: The Product Value Profile
317: Value-Based Pricing with Dr. Michael Tatonetti
316: Cohort-Based Learning with Shelley Osborne
315: Tool Talk: The Value Ramp
314: Four Essential Career Books with Jerel Bonner
313: Talent Pipeline Management with Jaimie Francis
312: Tool Talk: The Market Insight Matrix
311: Making a Difference with Learning with Debra Zabloudil
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