Marketing is an integral part of any successful learning business—it is after all, one of the five domains in our Learning Business Maturity Model™. But it’s particularly important to understand digital marketing and how to generate and convert Web traffic into sales.
If you aren’t familiar with the Traffic and Conversion Summit, it happens to be the largest marketing event in North America, and what Forbes magazine describes as “everything you need to know about boosting your conversions and making your mark in your vertical”. Luckily for you, Jeff recently attended so in this episode, he and Celisa are revealing 5 key marketing takeaways from the informative Summit.
Full show notes at https://www.leadinglearning.com/episode176.
Our sponsors for this episode are:
Authentic Learning Labs, an education company seeking to bring complementary tech and services to empower publishers and L&D organizations to help elevate their programs. The company leverages technology like AI, Data Analytics, and advanced embeddable, API-based services to complement existing initiatives, offering capabilities that are typically out of reach for resource-stretched groups or growing programs needing to scale.
Blue Sky eLearn, the creator of the Path Learning Management System, an award-winning cloud-based learning solution that allows organizations to easily deliver, track, and monetize valuable education and event content online. Blue Sky also provides webinar and webcast services, helping you maximize your content and create deeper engagement with your audience across the world.
350: A Milestone, AI, the X Factor, and the Work/Learn Connection
349: Centering the Learner/Worker with CAEL’s Christine Carpenter
348: Revving Up Revenue with Sean Soth
347: How and Why to Make a Learning Community
346: Marketing AI with Paul Roetzer
345: 5 Cs to Power Up Your Portfolio
344: Responsible Consumption and Production of Research with Elizabeth Engel and Polly Karpowicz
343: Forging Effective Learning with Bror Saxberg
342: Talking Digital Credentials with 1EdTech
341: Chatting about ChatGPT and Learning Businesses
340: At the Intersection of Coaching and Learning with Jen Lewi
339: Product Development and Learning Communities with James Young
338: Preparing for 2023
337: Redux: The Surprising Truth About Human Behaviors and Learning with Dan Pink
336: Redux: Mindfulness and Learning with Ellen Langer
335: Reflections on 2022
334: Virtual Facilitation with Diana Howles
333: A GPS for Learning with Dr. Prasad Ram
332: The New Blended Learning
331: Learning Engineering with Jim Goodell
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