Marketing is an integral part of any successful learning business—it is after all, one of the five domains in our Learning Business Maturity Model™. But it’s particularly important to understand digital marketing and how to generate and convert Web traffic into sales.
If you aren’t familiar with the Traffic and Conversion Summit, it happens to be the largest marketing event in North America, and what Forbes magazine describes as “everything you need to know about boosting your conversions and making your mark in your vertical”. Luckily for you, Jeff recently attended so in this episode, he and Celisa are revealing 5 key marketing takeaways from the informative Summit.
Full show notes at https://www.leadinglearning.com/episode176.
Our sponsors for this episode are:
Authentic Learning Labs, an education company seeking to bring complementary tech and services to empower publishers and L&D organizations to help elevate their programs. The company leverages technology like AI, Data Analytics, and advanced embeddable, API-based services to complement existing initiatives, offering capabilities that are typically out of reach for resource-stretched groups or growing programs needing to scale.
Blue Sky eLearn, the creator of the Path Learning Management System, an award-winning cloud-based learning solution that allows organizations to easily deliver, track, and monetize valuable education and event content online. Blue Sky also provides webinar and webcast services, helping you maximize your content and create deeper engagement with your audience across the world.
310: Talking Quality and Learning with Stephanie Mercado
309: 15 Changes in 15 Years
308: Curate, Create, Commission with Veronica Diaz
307: Global, Mobile, Digital, and Agile: Learning According to Peter O'Neil
306: Learning (or Not) at Conferences
305: Focusing on Credentialing Outcomes with J. David M. Rozsa
304: Access and Ability in Learning with Diane Elkins
303: Smart Growth with Whitney Johnson
302: Peanut Butter and Chocolate: Workforce Development and Credentials
301: Listening to the Workforce Market with ACT’s Jenna Cohen
300: Leading Learning at 300
299: Scale, Equity, and Agility in Workforce Development with Van Ton-Quinlivan
298: Unbundling the Future of Learning with UPCEA’s Jim Fong
297: The Value of Workforce Development Now
296: Measured Risk-Taking with Clare Marsch of ABA
295: The Value of Credentials Now
294: Elevating the Learntech Discussion with Tamer Ali
293: Intentionality in Learning with Courtney Vital
292: Focus and Value-Building with Amber Winter
291: Beyond Content: Improving Your Presenters
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