Today, joining me is Seth and Tori Bolt. Seth is a book author, Grammy-Nominated artist, and the bass player and founding member of Need to Breathe. Tori has created Bolt Farm Treehouse and has a background in television.
The first record deal Need to Breathe signed was in 2005, which took years to achieve for his band. “Typically, the longer you build something and the slower it grows, the stronger it is and the longer it lasts.” Seth’s advice is to think of growing your business for the long term.
Seth has taken advertising to the next level. His record label set him up with late-night show performances, even in the pandemic. Need to Breathe had PR opportunities through the music scene, popular magazines, and podcasts.
Tory says that her entrepreneurship aligned with her bigger goal. “For me, Bolt Farm Treehouse and being an entrepreneur allowed me to align with my bigger vision goals because it was about having purpose and hearing other people’s stories and doing something with impact.”
Both pieces of advice to make something amazing, and your project will attract people when they know you really care. Of course, marketing and PR is a big part of getting out the word about your business. Make sure to tell the world about your company!
Listen in to find out what to expect at Bolt Farm Treehouse, how to find local press opportunities, and how to target niche markets to advertise your product or company.
Show Notes
[04:05] How Seth received his first record deal. [07:12] His seventh video album release and the PR he created for his album. [10:27] Seth’s appearances on late night shows. [13:44] Tory talks about starting Bolt Farms Treehouse. [17:31] How Tory aligned her goals within her business. [18:24] Checking off boxes with your entrepreneurship. [21:11] What to expect at Bolt Farm Treehouse. [23:14] Why Bolt House Tree Farm is unique. [26:23] Tips for landing local press. [29:14] Targeting niche markets to advertise. [32:47] The promise Tory and Seth are providing with the treehouse. [38:45] Affiliates and ambassadors who bring the right customers. [42:32] How Tory grew her Instagram account so quickly. [44:44] Their exposure on Good Morning America. [48:22] Pivoting their business when COVID hit. [51:18] Working on their next treehouse location.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Bolt Farm Treehouse Need to BreatheSPS 069: How A Former Circus Performer Unlocked The Author Advantage & Grew A 7-Figure Editing Business with Qat Wanders
SPS 068: Using Publicity & Speaking To Sell More Books & Grow Your Business with Sloane Ketchum
SPS 067: The Most Interesting Man In Book Publishing...25 Books Published, Prolific & Polarizing Writing, And What Kanye Taught Me About Book Marketing with James Altucher
SPS 066: Myers Briggs for Writing A Book: How To Use Your Unique Personality Type (And Strength) To Maximize The Success Of Your Book with Gary Williams
SPS 065: How To Write & Publish A Quality Children's Book That Kids LOVE to Read And Parents Are Proud To Buy with Marcy Pusey
SPS 064: Fundamentals of Fiction: How To Write A Great Story & Build A Fiction Career (What I Learned From 7,000+ Calls With SPS Students) with Ramy Vance
SPS 063: How To Get On Ellen & The Today Show (13 Steps To A NYT Bestseller) with Lewis Howes
SPS 062: Creating The Perfect Book Title...And The Outreach Template You Can Use To Get Booked On Any Podcast with Dane Maxwell
SPS 061: Overcoming Fear & Imposter Syndrome To Write Your Faith-Based Book with Jennifer Allwood
SPS 060: 1M+ Books Sold Through An Infomercial...And How I'm Selling 5k+ Copies/Week With A Free + Shipping Funnel with Dean Graziosi
SPS 059: The Ultimate Guide To Publishing A Cookbook That Sells (Growing Your Business As A Health Expert Using A Book) with JJ Virgin
SPS 058: Transitioning From Writer To Speaker Using "Endless Referrals" & "The Go-Giver Way" with Bob Burb
SPS 057: A Skeptic's Guide To Writing A Book with Dave Hollis (How We Use Books To Drive Everything We Do At The Hollis Company)
SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki (Turning Your Book Into A Brand & A Board Game)
SPS 055: Why This Former Publishing Company CEO Is Self Publishing Books...And How He Sold 500k+ Copies Of His Self Published Planner with Michael Hyatt
SPS 054: Using A Book To Raise Your Speaking Fee & Get $300k+ In Speaking Gigs with Joey Coleman (And How To Get A 6-Figure Advance)
SPS 053: Using Companion Courses To Turn 50%+ Of Readers Into Subscribers & Superfans with Pat Flynn (And How To Get Your Self Published Book Into Airport Bookstores)
SPS 052: Traditional vs. Self Publishing: Dropping The Mic On Which You Should Choose with Ruth Soukup (And How I Sold 500,000 Copies Of My Self Published Book)
SPS 051: Traffic Secrets Book Launch: A Behind The Scenes Look At How I'm Launching The Book with Russell Brunson (How I Use Books To Grow My Software Company)
SPS 050: How To Land Sports Teams & Corporate Consulting Clients From A Book with Jon Gordon (Lessons Learned From 20 Books & 2M+ copies sold)
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