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Show Notes:
In our last episode, we did an introduction to Performance Max in Google Ads. In this episode, we're diving in deeper sharing advanced tips to improve your Performance Max campaigns. We discuss how long you should wait before judging the campaign's success, defining your goals, setting a budget, and the value of adding quality assets.
(4:46) How patient should you be before judging the success of your Performance Max campaign?
(13:01) Conversions and ROAS are the most important things to remember about Performance Max campaigns
(16:34) Defining your goals - Do you focus on new customers or returning customers?
(23:29) What budget should you give your Performance Max campaign?
(27:41) The value of adding a variety of quality assets (text, images, videos, etc.) to your Performance Max campaign
(34:07) How leaving final URL expansion on in your Performance Max campaigns can lead to more conversions
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337: Decisions You Have to Make in Google Ads Part 1
336: 5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing
335: Advanced Discussion on Dynamic Search Ads
334: The Best Google Ads Q&A Episode We’ve Ever Done
333: Dynamic Search Ads Introduction
332: Pros and Cons of the Search Campaigns that We Run in Google Ads
331: Secret Settings in Google Ads
330: The Focus Style Management in Google Ads
329: Ad Extensions Are Becoming Assets in Google Ads
328: 5 Questions to Ask Yourself About Google Ads Every Month
327: Frequency Capping in Google Ads
325: Introduction To Performance Max Campaigns
324: When to Make Changes in Google Ads and Other Questions - Google Ads Q&A
323: The New Google Tag Looks Amazing!
322: Recent Google Ads Surprises
321: How to Get to the Top of Google Ads
320: 3 Ways to Improve Quality Score
319: The 3 Rules of Google Ads Management
318: Interesting Experiments to Run in Google Ads Right Now
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