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Show Notes:
In our last episode, we did an introduction to Performance Max in Google Ads. In this episode, we're diving in deeper sharing advanced tips to improve your Performance Max campaigns. We discuss how long you should wait before judging the campaign's success, defining your goals, setting a budget, and the value of adding quality assets.
(4:46) How patient should you be before judging the success of your Performance Max campaign?
(13:01) Conversions and ROAS are the most important things to remember about Performance Max campaigns
(16:34) Defining your goals - Do you focus on new customers or returning customers?
(23:29) What budget should you give your Performance Max campaign?
(27:41) The value of adding a variety of quality assets (text, images, videos, etc.) to your Performance Max campaign
(34:07) How leaving final URL expansion on in your Performance Max campaigns can lead to more conversions
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297: 5 Data Columns in Google Ads You Must Understand!
296: Awesome Google Ads Q&A About SKAGS, Click Share, Negative Keyword Match Types, Showing At The Top, and More!
295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget Questions
294: Responsive Search Ads Deep Dive - Part 3
293: Responsive Search Ads Deep Dive - Part 2
292: Responsive Search Ads Deep Dive - Part 1
291: What Worked Awesome in Google Ads This Year
290: Reviewing the Most Important Google Ads Topics From 2021 and Looking Forward to 2022
289: How to Trust Your Instincts with Google Ads
288: What is Going on with Phrase Match Keywords?
287: B2B Campaigns in a B2C World
286: Google Ads Q&A With Some Awesome Questions
285: The Places Where Your PPC Campaign Could Be Leaking
284: Longtail Keywords Are Dead
283: Simple and Essential Questions for Improving Your Google Ads Results
282: Google Ads Q&A
281: The Two Things That Happen When You Launch a New Google Ads Campaign
280: How to Minimize Bad Traffic on Search Campaigns
279: How We Keep Conversion Tracking Simple and Easy
278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out)
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