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Show Notes:
In our last episode, we did an introduction to Performance Max in Google Ads. In this episode, we're diving in deeper sharing advanced tips to improve your Performance Max campaigns. We discuss how long you should wait before judging the campaign's success, defining your goals, setting a budget, and the value of adding quality assets.
(4:46) How patient should you be before judging the success of your Performance Max campaign?
(13:01) Conversions and ROAS are the most important things to remember about Performance Max campaigns
(16:34) Defining your goals - Do you focus on new customers or returning customers?
(23:29) What budget should you give your Performance Max campaign?
(27:41) The value of adding a variety of quality assets (text, images, videos, etc.) to your Performance Max campaign
(34:07) How leaving final URL expansion on in your Performance Max campaigns can lead to more conversions
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357: Let’s Talk Max Conversion Bidding in Google Ads
356: Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!
355: There’s Always a Solution with Google Ads
354: What Are Close Variant Keywords?
353: Bidding Strategies in 2023
352: Interesting New Features in Google Ads
351: Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, Ecommerce, and More!
350: The Right Way to Think About Responsive Search Ads
349: 5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign
348: How to Launch a Brand-New Google Ads Account for Long-Term Success
347: Amazing Google Ads Q&A About Performance Max for B2B, Chat Bots, Manual Bids on High Spend Accounts and More!
346: Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More
345: Image Asset Deep Dive
344: What's Going On?
343: How to Lower Your Cost per Conversion - Part 2: Conversions
342: How to Lower Your Cost per Conversion - Part 1: Cost per Click
341: Fundamental Truths About Google Ads That Will Never Change
340: How to Create a Professional Google Ads Report
339: The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads
338: Decisions You Have to Make in Google Ads Part 2
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