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Show Notes:
In our last episode, we did an introduction to Performance Max in Google Ads. In this episode, we're diving in deeper sharing advanced tips to improve your Performance Max campaigns. We discuss how long you should wait before judging the campaign's success, defining your goals, setting a budget, and the value of adding quality assets.
(4:46) How patient should you be before judging the success of your Performance Max campaign?
(13:01) Conversions and ROAS are the most important things to remember about Performance Max campaigns
(16:34) Defining your goals - Do you focus on new customers or returning customers?
(23:29) What budget should you give your Performance Max campaign?
(27:41) The value of adding a variety of quality assets (text, images, videos, etc.) to your Performance Max campaign
(34:07) How leaving final URL expansion on in your Performance Max campaigns can lead to more conversions
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257: 5 Questions Google Ads Beginners Must Ask Themselves After The First Month
256: Chris's Favorite PPC Hacks
255: Google Ads Q&A With Some Great Questions!
254: Comparing Google Shopping Ads To Google Search Ads
253: 3 Rules To Make Manual Bidding Easier
252: Is ROAS The Gold Standard of Google Ads?
251: Questions And Answers About Google Ads
250: The Best, Worst, and Secret Columns in Google Ads
249: The 8 Types Of Keywords In Google Ads
248: 5 Assumptions About Ad Rank That Are No Longer Correct
247: Google Ads Strategies For Beginners
246: Advanced Ways to Get More Traffic with Google Ads
245: The Correct Perspective For Google Ads Success
244: The Last Q&A Of The Year!
243: Are You Managing A Superstar Google Ads Account And Don't Even Know It?
242: The Lazy Man Build Strategy For Display Campaigns
241: How To Grow Brand Awareness With The Google Ads Display Network
240: Amazing Google Ads Q&A Episode!
239: How We Think About & Test Automated Bidding Strategies
238: It’s Time To Re-Think Keyword Match Types And Their Risk Levels
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