How many marketing courses have you purchased? How many of those courses did you implement and finish?
If I were a betting person, I'd guess you'd need both hands to count the number of courses you bought, and yet the ones you've completed is probably close to zero.
There is a reason for that. These marketing courses always seem like they are the thing, the solution to grow your audience, fill your client pipeline, and make marketing easier.
Not just make it easier, make it completely automated. Hands off so you can get clients in your sleep.
However, the reality is different because once you log in, there is a talking head on a screen that’s info dumping on you.
It’s too easy to get stuck and feel overwhelmed.
Plus, there’s one missing piece of your business foundation that makes it near impossible to implement the course.
So how about we change that? How about we talk about what you need to actually get something out of those marketing courses? So let's do that. On today's Pod.
In this episode you will hear:
The #1 challenge that many entrepreneurs face when purchasing marketing courses online
Why your marketing won’t work if you don’t nail your message
How to create your minimum viable meaningful marketing message (MVMMM)
Why you shouldn’t wait to create your MVMMM
[3WR Book Club] The Messages That Support Your 3-Word Rebellion
[3WR Book Club] What the 3 Word Rebellion Does for Your Business
[3WR Book Club] Why Expert Business Owners Need to Start a Rebellion
[3WR Book Club] Why You Should Build a Movement Around Your Expertise
[3WR Book Club] Owning Your Expertise
Bonus Deep Dive: 3 Way to that Messaging Makes Your Marketing Pay Off
Bonus Deep Dive: 3 Stories Your Business Needs to Tell to Turn Strangers into Clients
Bonus Deep Dive: The Tool that Helps Your Business Become Radically Consistent with Your Marketing
Bonus Deep Dive: The Four Foundational Pieces of Messaging (and How to Get Help Crafting It)
Bonus Deep Dive: The Best Way to Stand Out in a Crowded Marketplace
Bonus Deep Dive: Ditch the Ideal Client Avatar and Do This Instead
Bonus Deep Dive: How to Assess the Effectiveness of Your Message
Bonus Deep Dive: The Difference Between Messaging, Marketing & Copywriting
Clarifying Your Message Leads to A More Effective Sales Process
4 Different Ways to Talk About Your Offer Without Talking About Your Offer
Sell the Results, Not the Solution
Marketing Messaging Make-Over
Bonus: Duped: Predatory Pricing Practices in the Online Business Pyramid Scheme
The Unfair Advantage of the Overlooked Expert
Listen Up Overlooked Expert: Control The Message
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