Have you ever noticed how many clichés there are in online business?
Scale your business. Grow your audience. Take it to the next level. Make money while you sleep. Do it all while avoiding burnout.
Now, if everyone is saying the same thing and relying on these clichéd marketing messages, it makes it hard for you to stand out.
If you want to go from being that overlooked expert into being known and hired by your right people, well, my friend, it is time to move past the clichés.
How do you do that?
Today I’ll tell you how.
I’m going to take three overused marketing messages and make them stand out by asking two very simple questions.
In This Episode:
Learn more about Michelle Mazur:
Resources:
The Three Things You Control In Your Business
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
How to Keep Your Messaging Relevant During a Turbulent Economy
Expert Enough: Navigating the 3 Stages of Expertise
Expertise Matters: Defying Marketing Topes In Online Business
Why Doing Good Work Isn't Enough
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
The Missing Puzzle Piece in Your Marketing Message
Dispelling Messaging Myths: The Power of Misconceptions
How To Address Pain Points Without Being A Jerk
Wanna Break Up with Social Media 💔
Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
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