It's hard to believe that this is the last week of the Three Word Rebellion Book Club.
You’ve claimed your expertise, you’ve discovered your motivation for starting your own movement and why it’s important for experts to step up and lead. And you’ve heard from some experts about how their Three Words Rebellions have impacted their businesses.
Finally you’ve done the hard work of unearthing your Three Word Rebellion. Or maybe you’re on the precipice and you’ve still got some digging to do. But once you have it, there’s a common pitfall I want you to avoid.
Your Three Word Rebellion is your entry point into your world and your work. It’s what gets people’s attention. And nowadays, it’s a big job to get anyone’s attention, so once you have it, you have to know what to do with it. You have to expertly lead people to your work.
And that’s where this pitfall comes in. You don’t know what to say next. So you relapse into talking like an expert and lose the attention of the person who really needs the work that you do.
So, how do you stop talking like an expert?
In this episode:
Learn more about Michelle Mazur:
The Three Things You Control In Your Business
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
How to Keep Your Messaging Relevant During a Turbulent Economy
Expert Enough: Navigating the 3 Stages of Expertise
Expertise Matters: Defying Marketing Topes In Online Business
Why Doing Good Work Isn't Enough
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
The Missing Puzzle Piece in Your Marketing Message
Dispelling Messaging Myths: The Power of Misconceptions
How To Address Pain Points Without Being A Jerk
Wanna Break Up with Social Media 💔
Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
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