Welcome to the Summer Deep Dive.
In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message.
This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you.
Today: Why you should ditch the client avatar and what you should do instead.
How many ideal client avatars have you created for your business? Probably a crap ton, right?
Every business program wants you to do one and they all kind of sound the same. And they don’t really work.
You know why? Because your ideal client avatar isn’t a real person! They’re a figment of your imagination!
Do you know who you can't market or sell to? People who don't freaking exist.
So let's burn all of those ideal client avatars and start paying attention to what actual clients say and have conversations with actual people.
Here’s how.
In this episode:
Learn more about Michelle Mazur:
The Three Things You Control In Your Business
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
How to Keep Your Messaging Relevant During a Turbulent Economy
Expert Enough: Navigating the 3 Stages of Expertise
Expertise Matters: Defying Marketing Topes In Online Business
Why Doing Good Work Isn't Enough
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
The Missing Puzzle Piece in Your Marketing Message
Dispelling Messaging Myths: The Power of Misconceptions
How To Address Pain Points Without Being A Jerk
Wanna Break Up with Social Media 💔
Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
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Right About Now with Ryan Alford
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