Carving out your unique place in the market is critical.
Any messaging expert worth their salt will tell you that one of the jobs of your message is to differentiate your business so you stand out. And so people will understand why they should hire you instead of your competition.
You can be the best in the world at what you do, but if people don’t know about you, and they don’t know what makes you different, then you’re just going to blend in with every other person who does what you do.
But here’s where I think the overlooked experts have an advantage.
Because you, my rebel friend, are different. You’ve got strengths, experiences, and skills other people don’t. Even if those people share your area of expertise, you’ve got something that makes you different.
Now you have to harness that advantage and communicate it.
In This Episode:
Learn more about Michelle Mazur:
Resources:
The Three Things You Control In Your Business
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
How to Keep Your Messaging Relevant During a Turbulent Economy
Expert Enough: Navigating the 3 Stages of Expertise
Expertise Matters: Defying Marketing Topes In Online Business
Why Doing Good Work Isn't Enough
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
The Missing Puzzle Piece in Your Marketing Message
Dispelling Messaging Myths: The Power of Misconceptions
How To Address Pain Points Without Being A Jerk
Wanna Break Up with Social Media 💔
Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
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