In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma.
Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years.
Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be?
Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart.
The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be.
In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/259
#168: Atomic Habits for Freelancers: Growing Your Snowball
#167: How To Hire An Incredible Assistant Who Will Transform Your Business
#166: The 3 Simple Steps For Marketing That Can't Be Ignored | With Mike Michalowicz
#165: Pricing Strategies From The CEO Of A Billion-Dollar Business | With Mike McDerment
#164: How To Stair-Step From Freelance Income To Passive Income | With Austin Hull
#163: How To Attract (And Close) High-Budget Clients | With Jay Clouse
#162: The Six Figure Photographer's Key To Closing More Sales | With Ben Hartley
#161: The Top 9 Mistakes Freelancers Make When Getting Started
#160: Earning $800k As An Artist By Using Marketing And Metrics To Dominate A Niche | With Blake Jamieson
#159: How to Ethically Upsell Your Clients To Increase Your Income | With Lizzie Pierce
#158: Breaking 6 Figures Within Two Years Of Moving To A Brand New City | With Rodrigo Tasca
#157: The Three Marketing Methods ALL Freelancers Need to Know About
#156: Modern Marketing For Creatives | How Matt Ramsey Built A Vocal Coaching Empire
#155: How One Freelancer Earns Over $300k Per Year Copywriting On Fiverr | With Alexandra Fasulo
#154: Forging Your Own Creative Path, Overcoming Depression, And Escaping The American Scheme | With Scotty Russell
#153: Why "Sales" Doesn't Have To Be A Dirty Word For Creatives | With Bob Burg, Author Of The Go-Giver
#152: How To Build A Multi-Six Figure Video Production Business Using Cold Emails | With Anthony Craparotta
#151: Welcome To The 6 Figure Creative Podcast: Your Guide to Running A Profitable Freelance Business
#150: Is This The Final Episode Of The Six Figure Home Studio Podcast?
#149: Stop Worrying About The Damn Tools And Focus On THIS Instead...
Create your
podcast in
minutes
It is Free
99% Invisible
The John Clay Wolfe Show
Design Matters with Debbie Millman
The Adventures of Sherlock Holmes
Pride and Prejudice
How to Decorate
Dear Alice | Interior Design