In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma.
Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years.
Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be?
Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart.
The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be.
In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/259
#213: The 4 BEST Ways To Become More Valuable To Your Clients (So You Can Charge More) | Takeaways From $100 Million Offers
#212: How "Growth Hacking" Can Kickstart Your Freelance Business | With Ian Paget
#211: The Missing Skills You Need For Surviving (And Thriving) As A Freelancer | With Sarah Townsend
#210: Annihilating Fear So You Can Step Into Your True Power As A Creative | With James Victore
#209: Choosing A Niche That Attracts Your Best Clients (And Repels The Worst) | With Micah Woods
#208: Building A Flawless Experience For Your Clients | With Nicholas Di Lorenzo
#207: How Freelancers Can Use "The Rule Of 7" To Ethically Get More Clients | With Mike Janda
#206: Stuck With Low $$$ Projects? Here's How To Level Up To $50,000 Projects | With Ryan Koral
#205: How To Be "The Full Package" 6 Figure Creative | With Toby Lloyd
#204: How To Generate 1000 Inquiries Per Year As A Logo Designer | With James Martin
#203: Our Favorite 3 Methods For Creating Awareness | The Client Acquisition Series
#202: How To Attract Your Dream Clients | The Client Acquisition Series
#201: How Creatives Can Shamelessly (And Tastefully) Self-promote | With Peggy Dean
#200: The 7 Key Topics To Cover With Every Client BEFORE The Sale | The Client Acquisition Series
#199: How To Get A Complete Stranger To Hire You | Client Acquisition For Freelancers
#198: Dealing With Burnout, Mental Exhaustion, And Low Creative Juices
#197: Failure, Motivation, And What To Do When You Want To Give Up | With Andy J. Pizza
#196: The 80/20 Rule: How To Make More, Work Less, And Get Rid Of Bad Clients
#195: How To Break Through An 8-Year Income Plateau To FINALLY Hit 6 Figures | With Stephen Helvig
#194: Growing From 5 Figures To 6 Figures As A Freelancer | The Secret Ingredient
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