In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma.
Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years.
Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be?
Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart.
The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be.
In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/259
#233: She Grew Her Freelance Business From $0 To $20k/mo In Under 4 Years | With Lydia Kerr
#232: The 11 Must-Have Tools For Growing And Running A 6 Figure Creative Business In 2023
#231: 6 Ways To Get More Clients In An EXTREMELY Competitive Industry
#230: Dynamic Pricing: The Secret Weapon Clever Freelancers Are Using To Maximize Their Income
#229: Raise Your Gosh Darn Rates.
#228: The Secret Ingredient To Higher Paying Gigs | The Client Acquisition Series
#227: Your Feast-Or-Famine Roller Coaster: Three Reasons Why Freelancers Never Escape This Vicious Cycle
#226: 6 Client Boundaries To Keep You Healthy, Happy, Stress-free, And Profitable
#225: How To Build Your Own Client Acquisition Machine (And Make 2023 Your Best Year Ever)
#224: Why Your High Sales Conversion Rate Is Actually A BAD Thing
#223: Shifting Your Clients From One-Time Projects To Monthly Recurring Subscriptions | With Annemie Tonken
#222: The Secret Weapon For 6 Figure Freelancers: Email Marketing
#221: The 4 Major Missing Pieces Of Your Marketing Plan | The Client Acquisition Series
#220: The Busy Freelancer's Guide To Getting Your Time Back (By Building Systems That Scale) | With Rachael Mueller
#219: How To Land High-caliber Clients By Emailing Strangers | The Cold Outreach Masterclass With Colleen Welsch
#218: How To Use Social Media To Start ATTRACTING Clients (Instead Of Chasing Them) | With Chris Smith
#217: Case Study: The Solo Freelancer Earning $1 Million Per Year (It's Not What You Think)
#216: How To Spend Less Time Doing The Stuff You Hate | The Easy Ates Framework
#215: How To Earn Up To $500,000 Per HOUR As A Designer | With Cat Coquillette
#214: How To Stop Trading Hours For Dollars By Creating An Ascension Ladder | With Rachel Brenke
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