In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma.
Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years.
Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be?
Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart.
The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be.
In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/259
#193: Leveling Up From A Freelancer To A Business Owner To Make $20k/mo | With Lydia Kerr Of Telltale Design Co
#192: 5 Ways To Give Yourself A Raise Today
#191: How To Turn Your Knowledge, Passion, And Experience Into An Income Stream | With Graham Cochrane
#190: How To Be Consistently Creative So You Can Do What You Love For The Rest Of Your Life | With Todd Henry
#189: The 5 Business Bottlenecks Holding You Back From $100,000 Per Year
#188: The 4 Personal Bottlenecks Holding Your Business Back From Earning 6 Figures
#187: Quitting Her Day Job To Become A 6 Figure Illustrator | Lisa Congdon's Success Story
#186. The 6 Levels of Freelancing - Part 2
#185. The 6 Levels of Freelancing - Part 1
#184: The 5 Most Clever Ways To Eliminate "Ghosting" From Your Leads
#183: Lead Nurturing | Changing The Way You Think About Client Relationships
#182: The Word-of-mouth Death Trap And How To Avoid It
#181: Our Favorite Tools For Building A 6 Figure Business In 2022
#180: Overwhelm
#179: Is The Antiquated Commercial Recording Studio Dream Dead? Maybe Not... | With Steve Ornest
#178 From Homeless To $130k/yr In Just Three Years | With John McLucas
#177: Using the Power of Humor to Grow Your Business | With Obedient Agency
#176: How To Use Email Marketing To Land Corporate Clients As a Photographer | With Daniel Clark Cunningham
#175: The 6 Figure Creative's Guide To Copywriting For Freelancers | With Rachel Greiman
#174: How You're Sabotaging Your Business With These 5 Toxic Mindsets
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