On this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache.
This way, marketing becomes easier and more effective (and sucks less).
This week we have Elizabeth Des Roches. She is a business coach with years of experience owning her own business and has a very unique set of tools in her toolbox
When Elizabeth took the Discover Your Marketing Achille’s heel assessments her biggest marketing headache was showcasing the results her clients achieve.
The was impacting her ability to invite people into her sales process.
Why wasn’t she sharing the result? Because every time she sat down to write up her clients, results…she though “This is too good to be true. No one is going to believe this.”
When you’re an expert, doing amazing work, how do you highlight results that are too good to be true? Let’s dive in and figure that out!
Want your own hot seat? Start by taking the marketing assessment at drmichellemazur.com/marketing
Then look out for an email later this summer telling you how to get on the show.
[3WR Book Club] The Messages That Support Your 3-Word Rebellion
[3WR Book Club] What the 3 Word Rebellion Does for Your Business
[3WR Book Club] Why Expert Business Owners Need to Start a Rebellion
[3WR Book Club] Why You Should Build a Movement Around Your Expertise
[3WR Book Club] Owning Your Expertise
Bonus Deep Dive: 3 Way to that Messaging Makes Your Marketing Pay Off
Bonus Deep Dive: 3 Stories Your Business Needs to Tell to Turn Strangers into Clients
Bonus Deep Dive: The Tool that Helps Your Business Become Radically Consistent with Your Marketing
Bonus Deep Dive: The Four Foundational Pieces of Messaging (and How to Get Help Crafting It)
Bonus Deep Dive: The Best Way to Stand Out in a Crowded Marketplace
Bonus Deep Dive: Ditch the Ideal Client Avatar and Do This Instead
Bonus Deep Dive: How to Assess the Effectiveness of Your Message
Bonus Deep Dive: The Difference Between Messaging, Marketing & Copywriting
Clarifying Your Message Leads to A More Effective Sales Process
4 Different Ways to Talk About Your Offer Without Talking About Your Offer
Sell the Results, Not the Solution
Marketing Messaging Make-Over
Bonus: Duped: Predatory Pricing Practices in the Online Business Pyramid Scheme
The Unfair Advantage of the Overlooked Expert
Listen Up Overlooked Expert: Control The Message
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