On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.
Hear them discuss:
01:53 - Are US sportsbook product companies or marketing companies?
05:44 - The importance of price as part of the betting product experience
09:30 - Lean marketing tactics for operators without billion dollar marketing budgets
12:00 - How to successfully market betting apps using app store optimization
15:17 - Acquiring users and customers organically
20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting
23:05 - The popularity of political betting markets
24:51 - Examining the current prediction markets for the 2024 US presidential election
29:00 - Critiquing Smarkets' marketing strategy
30:31 - What James wants to be when he grows up
⚡️ Follow BoB on Twitter/X
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.
E33 - Betting Contests with Vegas Matty
E32 - Corporate Bookmaking with Sally Snow
E31 - Pro Sports Trading with Ryan Carruthers
E30 - Bookmaking with Natalie Hinkley
E29 - Betting and Investing with Dr. Ziemba
E28 - Betting on Tennis
E27 - Gambling Psychology
E26 - Pinnacle's Director of Trading
E25 - Harry Findlay - High Profiled Betting Expert
E24 - Global Betting - Chalkline Sports CEO
E23 - esports Betting - Unikrn CEO
E22 - NFL expert - The Quant Coach
E21 - Can you lose money picking 60% winners?
E20 - Inside the Secret Betting Club
E19 - Professional Punter from Humbleton
E18 - PropSwap - Hedging your bets in Vegas
E17 - Professional Punter and Racing Analyst
E16 - Poker Pro Player and 2011 WSOP Bracelet WInner
E15 - US Sports Betting & NFL Betting Expert
E14 - Bitcoin Sports Betting
Create your
podcast in
minutes
It is Free
Coach Carvalho Podcast
From Corner2Corner
Golf Podcast: next on the tee
The Dan Le Batard Show with Stugotz
The MeatEater Podcast