On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.
Hear them discuss:
01:53 - Are US sportsbook product companies or marketing companies?
05:44 - The importance of price as part of the betting product experience
09:30 - Lean marketing tactics for operators without billion dollar marketing budgets
12:00 - How to successfully market betting apps using app store optimization
15:17 - Acquiring users and customers organically
20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting
23:05 - The popularity of political betting markets
24:51 - Examining the current prediction markets for the 2024 US presidential election
29:00 - Critiquing Smarkets' marketing strategy
30:31 - What James wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
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E140 - Betting/DFS Player and Entrepreneur
E139 - Hong Kong and Australian Racing & Betting Journalist
E138 - Bookmaking in 2020
E137 - Stats PhD working with betting syndicates
E136 - Hong Kong 2 Win
E135 - Spanky
E134 - High Volume Bookmaking and Betting
E133 - Betting, Sports, Racing and Mathematics
E132 - Evolution of Betting and Bookmaking
E131 - Star Sports Owner
E130 - CEO Smarkets & SBK
E129 - Mental Coach
E128 - Bettor, Bookmaker & Gaming Technology
E127 - Pinnacle's Director of Trading
E126 - Professional Punter and Thought Leader in Racing
E125 - Fanvest Wagering Exchange
E124 - Inside the Pylons
E123 - Wagerr
E122 - Market Maker & Professional Bettor
E121 - Betting, Math and Programming
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