On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.
Hear them discuss:
01:53 - Are US sportsbook product companies or marketing companies?
05:44 - The importance of price as part of the betting product experience
09:30 - Lean marketing tactics for operators without billion dollar marketing budgets
12:00 - How to successfully market betting apps using app store optimization
15:17 - Acquiring users and customers organically
20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting
23:05 - The popularity of political betting markets
24:51 - Examining the current prediction markets for the 2024 US presidential election
29:00 - Critiquing Smarkets' marketing strategy
30:31 - What James wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
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E53 - Professional Betfair Trader
E52 - Harness Racing Expert
E51 - Australian Corporate Bookmaking
E50 - Professional Sports Betting
E49 - From IAS to Sportsbet to Betting
E48 - Psychology of Betting
E47 - The Evolution of Trading
E46 - Trading and Betting Psychology
E45 - GeeGeez & Horse Racing
E44 - Golf Betting and Handicapping
E43 - Wagering and Niche Sports Betting
E42 - Professional Betting with a Former Bookmaker
E41 - Sustainable Wagering
E40 - Professional Betting & Dedicated Racing Analysis
E39 - Betting like an Investor
E38 - Sports Betting and Horse Racing
E37 - Bookmaking and Betting Professionally
E36 - Bitcoin Betting, Building a Model & Sports Handicapping
E35 - Betting Industry Chat
E34 - Vegas Pro Sports and UFC Handicapper
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