On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.
Hear them discuss:
01:53 - Are US sportsbook product companies or marketing companies?
05:44 - The importance of price as part of the betting product experience
09:30 - Lean marketing tactics for operators without billion dollar marketing budgets
12:00 - How to successfully market betting apps using app store optimization
15:17 - Acquiring users and customers organically
20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting
23:05 - The popularity of political betting markets
24:51 - Examining the current prediction markets for the 2024 US presidential election
29:00 - Critiquing Smarkets' marketing strategy
30:31 - What James wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
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E193 - Vinit Bharara from Mojo
E192 - Evan Kirkham from Outlier
E191 - Chris Bevilacqua from SimpleBet
E190 - Soo Kim from Bally's
E189 - Dustin Gouker
E188 - Joel Simkins from Houlihan Lokey
E187 - Dean Sisun from Prophet Exchange
E186 - Leigh Nissim, Future Anthems
E185 - Justin Dellario, CEO of unikrn
E184 - Varun Sudhakar from BetDEX
E183 - Alex Kane from Sporttrade
E182 - Lloyd Danzig from Sharp Alpha Advisors
E181 - David Purdum from ESPN
E180 - Jed Corenthal from Phenix RTS
E179 - Sandford Loudon of Oakvale Capital
E178 - Nigel Eccles - From Fanduel to Betdex
E177 - News roundup with Brad Allen
E176 - Scott Kaufman-Ross, SVP Gaming & New Business at the NBA
E175 - News roundup with Brad Allen
E174 - Paul Beattie of Soko Advisors
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