On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.
Hear them discuss:
01:53 - Are US sportsbook product companies or marketing companies?
05:44 - The importance of price as part of the betting product experience
09:30 - Lean marketing tactics for operators without billion dollar marketing budgets
12:00 - How to successfully market betting apps using app store optimization
15:17 - Acquiring users and customers organically
20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting
23:05 - The popularity of political betting markets
24:51 - Examining the current prediction markets for the 2024 US presidential election
29:00 - Critiquing Smarkets' marketing strategy
30:31 - What James wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
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E93 - Gaming Executive Perspective
E92 - Matched Betting
E91 - Betting and Racing
E90 - Betting on MMA
E89 - High Volume Bookmaking
E88 - The Betting Grind
E87 - Sports Trading & Mental Game
E86 - Mathematics, Racing, Sports & Betting
E85 - Sporttrade
E84 - Ball Street Trading
E83 - NFL Betting Model
E82 - Sports Betting and Analytics
E81 - Finance to Sports Betting
E80 - Affiliate Marketing
E79 - On Course to Online Bookmaking
E78 - Clerk to Trader and Pro Punter
E77 - Data Analytics and Betting Optimization
E76 - Iconic Vegas Oddsmaker
E75 - Co Founder of Tipstrr
E74 - CEO & Founder of Colossus Bets
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