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Show Notes:
There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.
(5:53) Intro to focus style management
(8:33) How to identify your goal in Google Ads
(11:00) How to improve your traffic quality in Google Ads
(18:05) How to improve your conversion rate in Google Ads
(26:45) How to handle competitors outbidding you in Google Ads
(31:31) How to simplify campaigns that are too complex in Google Ads
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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How to Audit Your Own Account (Episode 417)
Discussing SEO and How it Affects PPC (Episode 416)
Wasting Money on Search Partners? (Episode #415)
Using the PANIC Button in Google Ads (Episode #414)
Deep Dive into Call Ads (Episode #413)
Breaking Free from the Algorithm (Episode #412)
SKAG vs STAG (Episode #411)
Google Shopping Tips & Tricks (Episode #410)
8 Important Questions from Listeners (Episode #409)
100% Impression Share (Episode #408)
What Has Changed in 20 Years? (Episode #407)
Listener Q&A: Budgets, Impression Share, & The Future of Google Ads (Episode #406)
Manual Bids are Dead (Episode #405)
Answering Your Questions about Google Ads (Episode #404)
Broad Match Keywords Are Cheaper (Episode #403)
Why Your CPC is So High (Episode #402)
5 Biggest Mistakes I See In Accounts (Episode #401)
How to Rebuild Your Account (Episode #400)
Account Management - Foundations of Google Ads #10 (Episode #399)
Boundaries - Foundations of Google Ads #9 (Episode #398)
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