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Show Notes:
There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.
(5:53) Intro to focus style management
(8:33) How to identify your goal in Google Ads
(11:00) How to improve your traffic quality in Google Ads
(18:05) How to improve your conversion rate in Google Ads
(26:45) How to handle competitors outbidding you in Google Ads
(31:31) How to simplify campaigns that are too complex in Google Ads
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Quality Before Volume - The Principals of Google Ads #8 (Episode #396)
Metrics of Success - The Principals of Google Ads #7 (Episode #395)
Bidding Strategy Comparison (Episode #394)
HUGE Question & Answer Show (Episode #393)
Amazing New Ideas + Joey Bidner (Episode #392)
What I Learned in 2023 (Episode #391)
Risk Management - The Principles of Google Ads #6 (Episode #390)
Quality Score - The Principles of Google Ads #5 (Episode #389)
Proactive & Reactive Management - The Principles of Google Ads #4 (Episode #388)
Pay Per Value - The Principles of Google Ads #3 (Episode #387)
Phases of Success - The Principles of Google Ads #2 (Episode #386)
Strategic Relevance - The Principles of Google Ads #1 (Episode #385)
My 5 Most Controversial Opinions (Episode #384)
Answering Questions on Bidding, Remarketing, Keywords, & Search Partners (Episode #383)
Below First Page Bid? (Episode #382)
Let's Build a High Funnel Google Ads Search Campaign (Episode #381)
Answering 6 Questions from Listeners (Episode #380)
The Cheapest Traffic on Google! (Episode #379)
How to Prepare for the Upcoming Holiday Sales Season (Episode #378)
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