In this empowering episode of Pilates Unfiltered, Jenna takes us on a branding boot camp journey specifically tailored for Pilates businesses. Step into the world of effective marketing as Jenna delves deep into strategies for showcasing your studio's unique experience on social media and making your brand stand out from the crowd. She shares personal insights on the influence of integrity in branding, reflecting on her niece's therapy journey and the poignant lessons drawn from it. Jenna also unpacks the process of developing a compelling brand voice, offering practical tips for capturing your studio's essence through clear messaging and authentic interactions. Whether you're seeking to refine your studio's identity or establish a new one, this episode is a treasure trove of ideas to help you articulate and embody the values that make your teaching style distinct.
LINKS:
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
📚 Timestamped overview
00:00 Apologies for missing the episode, amazing trip.
04:20 Woman with hearing impairment supports brother in therapy.
10:17 Connecting with kids, patience, and powerful experiences.
12:43 Pilates brand not about Pilates, but experience.
16:45 Owner faced conflict between popularity and values.
19:03 Regular brand check-ins refine and adapt.
25:00 Selecting names and brand voice for studio.
26:11 Creating a brand can be challenging. Consider personality, tone.
31:44 Regularly showcase studio operations, integrate, involve clients.
36:00 Craft clear message, differentiate, define value proposition.
37:11 Unique value essential for attracting clientele. Differentiate.
43:10 Creating a strong brand for Pilates business.
44:37 Business coaching, join mailing list, inspiring stories.
Ep.18 | Jeanne Reilly; Counselor Turns Teacher, Turns Studio Owner
Ep. 17 | Men's Panel; From Their Perspective
Ep. 16 | Trent McEntire Interviews Jenna!
Ep.15 | Madeline Black; A Career with Creative Outlets
Ep. 14 | Body Image Panel with Anula Maiberg and Lindsay Hanner
Ep. 13 | Heather Vaughan-Southard; How Movement Heals the Self
Ep. 12 | Julie Driver; Women Supporting Women
Ep. 11 | Season 2 Opener with Joseph Quinn; Pilates Metrics
*BONUS* New Year's Episode!
*BONUS* Holiday Episode!!!
Bonus Episode!!!
Ep. 10 |Season 1 Finale! with Benjamin Degenhardt; Never Have I Ever
Ep. 9 | Elizabeth Anderson; Uniting An Industry
Ep. 8 | Shari Berkowitz; The Classical & Biomechanical Bridge
Ep. 7 | Fresh Voices Panel; The Newest Generation
Ep. 6 | Trent McEntire; Support From All Sides
Ep. 5 | Pilates Parents Panel; Juggling It All
Ep. 4 | Viktor Uygan; A Family Business
Ep. 3 | Carey Sadler; Small Town Strong
Ep. 2 | Mariska Breland; Neurological Conditions
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