In this empowering episode of Pilates Unfiltered, Jenna takes us on a branding boot camp journey specifically tailored for Pilates businesses. Step into the world of effective marketing as Jenna delves deep into strategies for showcasing your studio's unique experience on social media and making your brand stand out from the crowd. She shares personal insights on the influence of integrity in branding, reflecting on her niece's therapy journey and the poignant lessons drawn from it. Jenna also unpacks the process of developing a compelling brand voice, offering practical tips for capturing your studio's essence through clear messaging and authentic interactions. Whether you're seeking to refine your studio's identity or establish a new one, this episode is a treasure trove of ideas to help you articulate and embody the values that make your teaching style distinct.
LINKS:
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
📚 Timestamped overview
00:00 Apologies for missing the episode, amazing trip.
04:20 Woman with hearing impairment supports brother in therapy.
10:17 Connecting with kids, patience, and powerful experiences.
12:43 Pilates brand not about Pilates, but experience.
16:45 Owner faced conflict between popularity and values.
19:03 Regular brand check-ins refine and adapt.
25:00 Selecting names and brand voice for studio.
26:11 Creating a brand can be challenging. Consider personality, tone.
31:44 Regularly showcase studio operations, integrate, involve clients.
36:00 Craft clear message, differentiate, define value proposition.
37:11 Unique value essential for attracting clientele. Differentiate.
43:10 Creating a strong brand for Pilates business.
44:37 Business coaching, join mailing list, inspiring stories.
Ep. 69 | Ken Gilbert; Integrating Pilates
Ep. 68 | Community Episode; Jenna's PMA Annual Meeting Recap
Ep. 67 | Leah Stewart; Motherhood and Life!
Ep. 66 | Community Episode; Uncovering Your Teaching Beliefs
Ep. 65 | Jill Hinson; Core Compassion Project
Ep. 64 | Community Episode; Chaos, Full Moons and Mentorship
Ep. 63 | Rael Isacowitz; Creating Space For The Mind, Body, and Spirit to Thrive!
Ep. 62 | Community Episode: Navigating Transitions
Ep. 61 | Benjamin Degenhardt; 360's New Home
*BONUS* The Story of Jenna's Hysterectomy
Words With Friends BONUS!
Admin BONUS! Jenna & Melanie Discuss Owner and Administrator Relationships
Ep. 60 | Meredith Rogers; Big Phones and The FINALE OF SEASON 6
Ep. 59 | Jeana Pfeifer; Creating Inclusivity Within Our Studio Community
Ep. 58 | Saul Choza; The Dark Horse of Pilates Is Bringing The Light
Ep. 57 | Cara Reeser & Jeremy Laverdure; Movement Science Made Simple
Ep. 56 | Jillian Hessel; The Hybrid Of Masters
Ep. 55 | Carolyne Sidhu Anthony; Empowering Women!
EP. 54 | Diane Severino; The Diva Divine
Ep. 53 | Nick Hannah, PT; A Biopsychosocial Jedi
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