In this empowering episode of Pilates Unfiltered, Jenna takes us on a branding boot camp journey specifically tailored for Pilates businesses. Step into the world of effective marketing as Jenna delves deep into strategies for showcasing your studio's unique experience on social media and making your brand stand out from the crowd. She shares personal insights on the influence of integrity in branding, reflecting on her niece's therapy journey and the poignant lessons drawn from it. Jenna also unpacks the process of developing a compelling brand voice, offering practical tips for capturing your studio's essence through clear messaging and authentic interactions. Whether you're seeking to refine your studio's identity or establish a new one, this episode is a treasure trove of ideas to help you articulate and embody the values that make your teaching style distinct.
LINKS:
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
📚 Timestamped overview
00:00 Apologies for missing the episode, amazing trip.
04:20 Woman with hearing impairment supports brother in therapy.
10:17 Connecting with kids, patience, and powerful experiences.
12:43 Pilates brand not about Pilates, but experience.
16:45 Owner faced conflict between popularity and values.
19:03 Regular brand check-ins refine and adapt.
25:00 Selecting names and brand voice for studio.
26:11 Creating a brand can be challenging. Consider personality, tone.
31:44 Regularly showcase studio operations, integrate, involve clients.
36:00 Craft clear message, differentiate, define value proposition.
37:11 Unique value essential for attracting clientele. Differentiate.
43:10 Creating a strong brand for Pilates business.
44:37 Business coaching, join mailing list, inspiring stories.
Ep. 52 | Ingrid Thompson; So You Want to Start a Business
Ep. 51 | Kathryn Ross-Nash; Zen AF
FLASHBACK! | Elizabeth Larkam; Why Not?
Bonus!; A Raw & Honest Conversation with Teresa Ellis of Pilates Barre & Jams
Bonus Episode!; Jenna & Anula Talk Pilates & Performance
Ep. 50 | Mari Winsor; A Tribute - Season 5 FINALE!
FLASHBACK! Season 1 Finale with Benjamin Degenhardt
Ep. 48 | Kaleen Canevari; The Fit Reformer
Ep. 47 | Kyria Waugaman; Professionalism in Pilates
Ep. 46 | Karen Shiel Ellis; The Power of Connection
Ep. 45 | Lucie Bécus; Emotional Health & Rebuilding Your Studio
Ep. 44 | Chuck Rapoport; The Man Behind the Camera
Ep. 43 | Juan Nieto; We Are All Designed To Run
Ep. 42 | Elizabeth Larkam; Why Not?
Ep. 41 | Cloe Bunter, Cat Webb, Alice Scott; The Aussies Talk Fearlessness, Empowerment, and Evolution!
HOLIDAY BONUS | 2017
Thanksgiving *BONUS*
Ep. 40 | Carrie Pages; Season 4 Finale!
Ep. 39 | PMA Unfiltered; The Annual Meeting 2017
Ep. 38 | Brent Anderson; Taking Responsibility
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