In this empowering episode of Pilates Unfiltered, Jenna takes us on a branding boot camp journey specifically tailored for Pilates businesses. Step into the world of effective marketing as Jenna delves deep into strategies for showcasing your studio's unique experience on social media and making your brand stand out from the crowd. She shares personal insights on the influence of integrity in branding, reflecting on her niece's therapy journey and the poignant lessons drawn from it. Jenna also unpacks the process of developing a compelling brand voice, offering practical tips for capturing your studio's essence through clear messaging and authentic interactions. Whether you're seeking to refine your studio's identity or establish a new one, this episode is a treasure trove of ideas to help you articulate and embody the values that make your teaching style distinct.
LINKS:
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
📚 Timestamped overview
00:00 Apologies for missing the episode, amazing trip.
04:20 Woman with hearing impairment supports brother in therapy.
10:17 Connecting with kids, patience, and powerful experiences.
12:43 Pilates brand not about Pilates, but experience.
16:45 Owner faced conflict between popularity and values.
19:03 Regular brand check-ins refine and adapt.
25:00 Selecting names and brand voice for studio.
26:11 Creating a brand can be challenging. Consider personality, tone.
31:44 Regularly showcase studio operations, integrate, involve clients.
36:00 Craft clear message, differentiate, define value proposition.
37:11 Unique value essential for attracting clientele. Differentiate.
43:10 Creating a strong brand for Pilates business.
44:37 Business coaching, join mailing list, inspiring stories.
Ep. 15 Expert Chat With Cory Sterling | Conscious Counsel
Ep 14. TTFT - Movement Affinities With JZ
Ep 13. Resentment & Boundaries With JZ
EP12. Understanding Coercive Control, Abusive Power Dynamics and Cults With Ashlen Hilliard
Ep. 11 | Self & Other With James Crader - JZ Unfiltered
Ep. 10 Body Image & Bunny Lessons - JZ Unfiltered
Ep 9. We're Not Good At Gurus - JZ Unfiltered
Ep 8. Is Pilates All I Am - JZ Unfiltered
Ep 7. Broken Wing Syndrome - JZ Unfiltered
Ep 6. When Mentors Disappoint You - JZ Unfiltered
Ep 5. Brick By Brick - JZ Unfiltered
Ep 4. When you feel like you have no idea what you're doing - JENNA UNFILTERED
Checking In With JZ At The End of 2021
Ep 3. | To Cite Or Not To Cite? A Conversation About Creation
Ep 2. | What Draws Us In Is Not What Keeps Us In {Jenna Unfiltered}
Jenna, Unfiltered | Ep 1. Baby Steps, Get On The Mic
BONUS - Checking In With Jenna
REPLAY: Mari Winsor Tribute
Ep. 125 | Stephanie Benton; Effective, Authentic Marketing
Ep. 124 | Kelly Hale; Digestion, Integration and That 4-Letter Word
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