Dr. Iris Chyi is an associate professor at the University of Texas at Austin, specializing in media economics, and well-known for benchmarking reader demand for the print and digital content provided by major market newspapers.
A few years ago, she caused a stir in the industry by describing through data that the digital content that the top 50 newspapers provide was being perceived as an “inferior good” by their readers. She went on to compare digital non-replica news sites as “Raman noodles,” and the print editions to steak, stating that people tend to perceive online newspapers as less likable and less satisfying. In her book, “Trial and Error: U.S. Newspapers’ Digital Struggles toward Inferiority,” she challenges U.S. newspapers’ technology-driven strategy, calling for a critical reassessment of the future of the industry.
In her latest research, “The Impact of COVID-19 on 20 U.S. Newspapers’ Print and Digital Circulation,” Dr. Chyi takes a hard look at empirical data on the impact of COVID-19 with these selected publications. The report reveals that even through digital subscriptions went up by 64 percent between 2019 and Q3 2020, print circulation dropped by an average of 21 percent. Data showed that the average price charged for digital access is now $181 a year, while seven-day print subscription rates are $1,052 a year. The report states that this price gap shows it takes nearly six new digital subscribers to make up for the loss of one print subscriber.
In this edition of “E&P REPORTS,” Dr. Chyi reviews the findings of her April 2021 report with E&P publisher Mike Blinder.
Dr. Chyi's 2020 Report: The Impact of Covid-19 on 20 U.S. Newspapers’ Print and Digital Circulation
Dr. Chyis' 2017 Report: An Empirical Analysis of 50 U.S. Newspapers’ Digital Subscription Results
140 Meet Francesca Chambers, USA Today’s new White House Correspondent
139 Exploring two centuries of “Clash” between presidents and the press
138 The trilingual La Gaceta: News, politics and opinion, all rolled into one.
137 Merger of News Media Alliance (NMA) and The Association of Magazine Media (MPA) is a go!
136 Stewart Bainum’s journey to launch the Baltimore Banner
135 Deep-fake videos make people doubt what they see with their own eyes
134 Latest Borrell study shows OTT on the rise surpassing search in 3-years.
133 ARPA Funding gives 150 Businesses Access to Advertise with the R-J
132 Meet Ben August, the new owner of NYC’s voice of labor, The Chief.
131 This 108-year-old Alaskan newspaper is free for the taking.
130 News vets exit the daily to start a growing nonprofit
129 Florida's public notice reversal. A panel discussion
128 Florida reverses recently approved legislation requiring public notices on local newspapers
127 One-on-one with columnist Rex Huppke, as war breaks out during his 1st week at USA Today
126 Getting to know the Military Veterans in Journalism
125 100-percent sponsored content. Jed Williams & Dave Arkin’s Check Out DFW
124 Why we need and how to achieve diversity, equity and inclusion
123 When a Texas daily folds, a weekly tabloid explodes.
122 News industry advocates appeal to Congress to pass safe-harbor bill
121 A frank chat with news publishing technology veteran Kurt Jackson
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