Dr. Iris Chyi is an associate professor at the University of Texas at Austin, specializing in media economics, and well-known for benchmarking reader demand for the print and digital content provided by major market newspapers.
A few years ago, she caused a stir in the industry by describing through data that the digital content that the top 50 newspapers provide was being perceived as an “inferior good” by their readers. She went on to compare digital non-replica news sites as “Raman noodles,” and the print editions to steak, stating that people tend to perceive online newspapers as less likable and less satisfying. In her book, “Trial and Error: U.S. Newspapers’ Digital Struggles toward Inferiority,” she challenges U.S. newspapers’ technology-driven strategy, calling for a critical reassessment of the future of the industry.
In her latest research, “The Impact of COVID-19 on 20 U.S. Newspapers’ Print and Digital Circulation,” Dr. Chyi takes a hard look at empirical data on the impact of COVID-19 with these selected publications. The report reveals that even through digital subscriptions went up by 64 percent between 2019 and Q3 2020, print circulation dropped by an average of 21 percent. Data showed that the average price charged for digital access is now $181 a year, while seven-day print subscription rates are $1,052 a year. The report states that this price gap shows it takes nearly six new digital subscribers to make up for the loss of one print subscriber.
In this edition of “E&P REPORTS,” Dr. Chyi reviews the findings of her April 2021 report with E&P publisher Mike Blinder.
Dr. Chyi's 2020 Report: The Impact of Covid-19 on 20 U.S. Newspapers’ Print and Digital Circulation
Dr. Chyis' 2017 Report: An Empirical Analysis of 50 U.S. Newspapers’ Digital Subscription Results
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96 The Time is Now to Support the Local Journalism Sustainability Act
95 The GNI Ad Transformation Lab: Helping Black and Latino News Publishers Grow Digital Revenue.
94 Steve Mattingly Speaks on the Future of Print
93 Hearst CT Media: +1000% Growth in Digital Subscribers & Now Going Statewide
92 Selling on the Backside of COVID
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90 ‘Unpublishing’ Our News Content
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88 E&P checks in with Ken Doctor, CEO and founder of Lookout Local, a startup that offers a new local news model.
87 Covering George Floyd’s Death Transforms a Newsroom
86 Swap Your Ads for Shares in Start-Ups
85 At 89, Raymond Joseph is Still Publishing and Fighting for the Haitian People
84 Johnson Brings Back a City's Newspaper
83 Digital Disruptor Colorado Sun Takes Over Denver Weeklies
81 Lansing City Pulse is All In on Cannabis
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