Dr. Iris Chyi is an associate professor at the University of Texas at Austin, specializing in media economics, and well-known for benchmarking reader demand for the print and digital content provided by major market newspapers.
A few years ago, she caused a stir in the industry by describing through data that the digital content that the top 50 newspapers provide was being perceived as an “inferior good” by their readers. She went on to compare digital non-replica news sites as “Raman noodles,” and the print editions to steak, stating that people tend to perceive online newspapers as less likable and less satisfying. In her book, “Trial and Error: U.S. Newspapers’ Digital Struggles toward Inferiority,” she challenges U.S. newspapers’ technology-driven strategy, calling for a critical reassessment of the future of the industry.
In her latest research, “The Impact of COVID-19 on 20 U.S. Newspapers’ Print and Digital Circulation,” Dr. Chyi takes a hard look at empirical data on the impact of COVID-19 with these selected publications. The report reveals that even through digital subscriptions went up by 64 percent between 2019 and Q3 2020, print circulation dropped by an average of 21 percent. Data showed that the average price charged for digital access is now $181 a year, while seven-day print subscription rates are $1,052 a year. The report states that this price gap shows it takes nearly six new digital subscribers to make up for the loss of one print subscriber.
In this edition of “E&P REPORTS,” Dr. Chyi reviews the findings of her April 2021 report with E&P publisher Mike Blinder.
Dr. Chyi's 2020 Report: The Impact of Covid-19 on 20 U.S. Newspapers’ Print and Digital Circulation
Dr. Chyis' 2017 Report: An Empirical Analysis of 50 U.S. Newspapers’ Digital Subscription Results
120 American Journalism Project makes good on a promise to fund nonprofit local news
119 Auto ad dollars are up for grabs, per Borrell's latest study
118 Reporters share insights into reporting on January 6th attack and domestic extremism
117 6AM City takes a bold move into the digital news future
116 A preview of Borrell Miami
115 An update on the antitrust case against Google & Facebook
114 A home page with over 100 ads
113 States starve publishers of ad dollars if they refuse to pledge political allegiance
112 Alden Global Capital's bid for Lee Enterpises, what the heck does it mean?
111 TV Sales Expert, Jim Doyle's book, "Selling with a Servant Heart"
110 Urgent and Sustained Advocacy Needed for the LJSA
109 From TV network news producer to editor of 90 local, online only news sites
108 Fighting for a Native American free press
107 Prognostications, predictions and prophecies from industry execs
106 With 27 community papers meet Cherry Road Media
105 Behind Raw Story’s Progressive Mission
104 Fighting PIO chokepoints
103 Word in Black: Helping the Black Press Survive & Thrive
102 One File Helps Distinguish Between Real & Fake News
101 Radically Rural: Focusing on small-town America
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