Dr. Iris Chyi is an associate professor at the University of Texas at Austin, specializing in media economics, and well-known for benchmarking reader demand for the print and digital content provided by major market newspapers.
A few years ago, she caused a stir in the industry by describing through data that the digital content that the top 50 newspapers provide was being perceived as an “inferior good” by their readers. She went on to compare digital non-replica news sites as “Raman noodles,” and the print editions to steak, stating that people tend to perceive online newspapers as less likable and less satisfying. In her book, “Trial and Error: U.S. Newspapers’ Digital Struggles toward Inferiority,” she challenges U.S. newspapers’ technology-driven strategy, calling for a critical reassessment of the future of the industry.
In her latest research, “The Impact of COVID-19 on 20 U.S. Newspapers’ Print and Digital Circulation,” Dr. Chyi takes a hard look at empirical data on the impact of COVID-19 with these selected publications. The report reveals that even through digital subscriptions went up by 64 percent between 2019 and Q3 2020, print circulation dropped by an average of 21 percent. Data showed that the average price charged for digital access is now $181 a year, while seven-day print subscription rates are $1,052 a year. The report states that this price gap shows it takes nearly six new digital subscribers to make up for the loss of one print subscriber.
In this edition of “E&P REPORTS,” Dr. Chyi reviews the findings of her April 2021 report with E&P publisher Mike Blinder.
Dr. Chyi's 2020 Report: The Impact of Covid-19 on 20 U.S. Newspapers’ Print and Digital Circulation
Dr. Chyis' 2017 Report: An Empirical Analysis of 50 U.S. Newspapers’ Digital Subscription Results
198 The new Community News and Small Business Support Act
197 Insights into maximizing digital ad revenue — one-on-one with Brock Berry.
196 One-on-one with News Media Canada's Paul Deegan as their country's battle with Big Tech heats up.`
195 Borrell’s latest survey: Ad spend to rise with newspapers hanging in there
194 A quick audit of the top issues facing Danielle Coffey, now 3-weeks in as the new CEO of the News/Media Alliance
193 Gannett CEO Mike Reed on Google antitrust lawsuit
192 One-on-one with Peter Bhatia, CEO of the new nonprofit, free-access Houston Landing
191 NewsGuild President Jon Schleuss on TNG-CWA’s “most active year” of strikes and walkouts
190 One-on-one with the outspoken Evan Brandt, the last reporter left at The Mercury
189 Ballantine enters a Gannett “ghost paper” town, starting a five-day-a-week free, printed tabloid
188 The NPPA’s Mickey Osterreicher. Helping both the police & journalists understand the 1st Amendment.
187 The new MaineJF: Fighting to keep Maine news media pristine and hedge-fund free.
186 A one-on-one with Trust Project CEO Sally Lehrman
185 Guy Tasaka’s takeaways for news publishers from the NAB
184 Philanthropy and local journalism, as seen through the eyes of the giving community
183 Covering multiple major stories simultaneously. One month in the life of the Nashville Tennessean
182 Exploring Ogdensburg, NY’s two years as a 'news desert' and how the community rallied to bring back its voice
181 The Charleston Post and Courier: Committed to statewide coverage one market at a time
180 Two embedded journalists are making an impact thanks to the JFP
179 Six diverse news disrupters band together to create the Alliance for Sustainable Local News
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