Dr. Iris Chyi is an associate professor at the University of Texas at Austin, specializing in media economics, and well-known for benchmarking reader demand for the print and digital content provided by major market newspapers.
A few years ago, she caused a stir in the industry by describing through data that the digital content that the top 50 newspapers provide was being perceived as an “inferior good” by their readers. She went on to compare digital non-replica news sites as “Raman noodles,” and the print editions to steak, stating that people tend to perceive online newspapers as less likable and less satisfying. In her book, “Trial and Error: U.S. Newspapers’ Digital Struggles toward Inferiority,” she challenges U.S. newspapers’ technology-driven strategy, calling for a critical reassessment of the future of the industry.
In her latest research, “The Impact of COVID-19 on 20 U.S. Newspapers’ Print and Digital Circulation,” Dr. Chyi takes a hard look at empirical data on the impact of COVID-19 with these selected publications. The report reveals that even through digital subscriptions went up by 64 percent between 2019 and Q3 2020, print circulation dropped by an average of 21 percent. Data showed that the average price charged for digital access is now $181 a year, while seven-day print subscription rates are $1,052 a year. The report states that this price gap shows it takes nearly six new digital subscribers to make up for the loss of one print subscriber.
In this edition of “E&P REPORTS,” Dr. Chyi reviews the findings of her April 2021 report with E&P publisher Mike Blinder.
Dr. Chyi's 2020 Report: The Impact of Covid-19 on 20 U.S. Newspapers’ Print and Digital Circulation
Dr. Chyis' 2017 Report: An Empirical Analysis of 50 U.S. Newspapers’ Digital Subscription Results
78 An Inside Look at Shaw Media
77 How Publishing Good News in Central Arizona is Growing Audience and Revenue
76 Gordon Borrell is (Finally) Bullish on Newspapers
75 Studying the Impact of a Pandemic on Global Journalism
74 Two Old Newspaper Sales Guys Talk Shop
73 Amplify Ohio: Addressing Health Disparities Impacting Black & LGBTQ Communities
72 The Internet Archive: Providing Universal Access to All Knowledge
71 New Jersey Weeklies Go Non-Profit
70 HD Media Taking on Tech Giants' Google & Facebook
69 Checking-In on the Locally Owned Silver City (N.M.) Daily Press
68 Trib Total Media, Proudly Printing 7-Days a Week
67 Local Community Newspaper is Printing Again!
66 Maximizing Media Ad Sales in the New Year
65 Local Media is Winning the COVID Battle for Eyeballs and Credibility
64 Local Newspapers Owned by Local Investors. Meet the Coastside News Group
63 Schneps Media is Rocking New York With Hyperlocal Free Weeklies
62 Managing Via Metrics = Profits for News Media Corporation
61 Vision25: Building Racial Equity in Newsrooms
59 Free Report shows Huge Content Marketing Opportunity
60 The LGBTQ+ Reader is Big Business for Aequalitas Media
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