When it comes to marketing, sometimes it’s hard to know where to focus and what to do in order to make your marketing work for your business.
Plus, it doesn’t help when you kind of hate doing marketing. I know you’d rather be working with clients you love versus promoting your business all the time.
So how do you make the most of the time you spend marketing? How do you do it so that you actually see results in your business and you’re not just spinning your wheels?
Today, I’m talking about how to pinpoint what you need to be doing to stand out from the competition and be unrivaled in your field.
In this episode:
Why marketing your business is crucial if you want to have any control over where your next client comes from
Four components that help you become unrivaled in your field
Why discoverability, nurturing, and making the offer won’t be enough if you aren’t clear on your messaging
Learn more about Michelle Mazur:
Get on the waitlist for The Expert Up Club
Request a free 1:1 Chat
Connect with me on LinkedIn
Resources:
Discover Your Achilles Heel and Rise as the Unrivaled Expert in Your Field
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The Rebel Expert Manifesto
Three Word Rebellion
[3WR Book Club] Why Expert Business Owners Need to Start a Rebellion
[3WR Book Club] Why You Should Build a Movement Around Your Expertise
[3WR Book Club] Owning Your Expertise
Bonus Deep Dive: 3 Way to that Messaging Makes Your Marketing Pay Off
Bonus Deep Dive: 3 Stories Your Business Needs to Tell to Turn Strangers into Clients
Bonus Deep Dive: The Tool that Helps Your Business Become Radically Consistent with Your Marketing
Bonus Deep Dive: The Four Foundational Pieces of Messaging (and How to Get Help Crafting It)
Bonus Deep Dive: The Best Way to Stand Out in a Crowded Marketplace
Bonus Deep Dive: Ditch the Ideal Client Avatar and Do This Instead
Bonus Deep Dive: How to Assess the Effectiveness of Your Message
Bonus Deep Dive: The Difference Between Messaging, Marketing & Copywriting
Clarifying Your Message Leads to A More Effective Sales Process
4 Different Ways to Talk About Your Offer Without Talking About Your Offer
Sell the Results, Not the Solution
Marketing Messaging Make-Over
Bonus: Duped: Predatory Pricing Practices in the Online Business Pyramid Scheme
The Unfair Advantage of the Overlooked Expert
Listen Up Overlooked Expert: Control The Message
Overcoming the Challenge of Being an Overlooked Expert
Are You The Overlooked Expert?
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