“How do you double your business without getting more customers? You get them to stay longer.” Today, Leila (@LeilaHormozi) shares strategies drawn from her experience in scaling businesses, focusing on enhancing customer satisfaction and preventing churn. She covers six key principles for increasing customer lifetime value, such as effectively tracking ROI, understanding customer activation, and evolving products in line with market changes.
Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.
Timestamps:
(0:34) - The honeymoon phase in customer relationships
(4:19) - Secret shopping: a deep dive into customer experience
(7:03) - 1st principle: mastering customer activation
(11:00) - 2nd principle: the power of tracking and displaying ROI
(16:03) - 3rd principle: the mirror effect in customer retention
(18:16) - 4th principle: accelerating time to value
(22:37) - 5th principle: enhancing customer success through feedback
(24:40) - 6th principle: evolving with the market for customer success
Follow Leila Hormozi’s Socials:
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Maintaining Self-Respect in Relationships | Ep 124
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Embracing the Unexpected: Redefining Success in Business Pt.2 (with The Mulligan Brothers) | Ep 121
What I Would Tell Myself When Everything Feels Like It’s Falling Apart | Ep 120
Molding Success from Hardship Pt.1 (with The Mulligan Brothers) | Ep 119
Things I Would Tell My Younger Self About Business | Ep 118
Answering Uncomfortable Questions about Money & Relationships | Ep 117
I've Been Arrested 6 Times and I’m Not a Failure | Ep 116
Balancing Independence and Partnership for Success (on The Futur Podcast) Pt.2 | Ep 115
7 Lessons I Wish I Knew Earlier | Ep 114
The Power of Mindset: Reframing Your Self-Identity (on The Futur Podcast) Pt.1 | Ep 113
How to Work Less and Make More (Leila Answers Live) | Ep 112
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