Best Hour of Their Day | Podcast
Health & Fitness
In CrossFit gyms, it's crucial to simplify membership options to avoid overwhelming clients with excessive choices. Over-complexity in membership plans can deter potential members, thus it's essential to streamline options for ease of decision-making. Focus on selling not just the number of class sessions, but lifestyle and health improvements. Be mindful of diverse rates and the pitfalls of undervaluing services; strategic pricing and sales psychology, like price anchoring, are key. Avoid succumbing to undue discounting pressures and confidently sell higher-priced plans by emphasizing their value. Understand that running a successful gym extends beyond financial gains; it's about creating a positive impact on the community. A well-thought-out business strategy is imperative for sustainable success in the CrossFit industry.
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Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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#crossfit #fitness #gym #crossfitgames #podcast #coaching #business
(00:00) - Intro
(00:47) - Unique Gym Features and Simplified Memberships
(02:05) - Avoiding Buyer's Dilemma and Over-Complexity
(03:08) - Simplification Benefits for Staff and Clients
(04:53) - Membership Plans and Market Demand
(06:27) - Selling Lifestyle and Health Benefits
(08:32) - Challenges with Diverse Rates and Value Focus
(10:08) - Strategic Pricing and Sales Psychology
(13:09) - Discount Policies and Valuing Services
(25:20) - Overcoming Fear in Premium Pricing
(30:47) - Business Strategy and Community Impact
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support460. Programming is programming. Execution is what matters.
459. "Dumb people give good things a bad reputation." | David Weck, WeckMethod
458. You get Better at Coaching by Studying the Movements
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456. Drinking O2, Retention and Doing the Right Thing | Dave Colina, Founder of O2
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454. "Don't let someone else define who you are." | Catching up with Jacob Heppner
453. "I care a lot about what a few people think." | Dr. Sean Pastuch, Active Life
452. Pay your Coaches: Full Time vs. Part Time Employees
451. "Do not let yourself be trapped by the things you can't control.": MDV | Entrepreneur
450. Take Extreme Ownership: How to Prepare for Your L3
449. "Stay in your lane": Brian Gryn | Coach, Podcaster, and Author
448. "To do well, you have to be driven and you have to want to do it." | Emily Rolfe, Games Athlete and Radiologist
447. You suck at sales
446. Do not take anything for granted | Interview with Jeff Adler & Caroline Lambray
445. You don't have to put down somebody else's thing to be good at your thing
444. Austin Malleolo on "CAP"
443. Is CAP the right direction?
442. In case we face another lockdown
441. The day you sell your gym should NOT be the best day of your life
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