Best Hour of Their Day | Podcast
Health & Fitness
In CrossFit gyms, it's crucial to simplify membership options to avoid overwhelming clients with excessive choices. Over-complexity in membership plans can deter potential members, thus it's essential to streamline options for ease of decision-making. Focus on selling not just the number of class sessions, but lifestyle and health improvements. Be mindful of diverse rates and the pitfalls of undervaluing services; strategic pricing and sales psychology, like price anchoring, are key. Avoid succumbing to undue discounting pressures and confidently sell higher-priced plans by emphasizing their value. Understand that running a successful gym extends beyond financial gains; it's about creating a positive impact on the community. A well-thought-out business strategy is imperative for sustainable success in the CrossFit industry.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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#crossfit #fitness #gym #crossfitgames #podcast #coaching #business
(00:00) - Intro
(00:47) - Unique Gym Features and Simplified Memberships
(02:05) - Avoiding Buyer's Dilemma and Over-Complexity
(03:08) - Simplification Benefits for Staff and Clients
(04:53) - Membership Plans and Market Demand
(06:27) - Selling Lifestyle and Health Benefits
(08:32) - Challenges with Diverse Rates and Value Focus
(10:08) - Strategic Pricing and Sales Psychology
(13:09) - Discount Policies and Valuing Services
(25:20) - Overcoming Fear in Premium Pricing
(30:47) - Business Strategy and Community Impact
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479. You need to be able to sell AND you need a good coaching staff
478. People don't change? Challenge accepted. | Devan Futten, CrossFit CTRL
477. Who is "everybody"?
476. Precision Nutrition | Jason Crowe, VP Partnerships & Business Development
475. RRFF | Helping offenders in their walk down the Redemption Road
474. IWCABTMD throughout the life of your business
473. One & Done | WOD & Done
472. "You get what you give, so go and give well."
471. Do you want to get more fit or do you just want to work out more? They are not the same thing.
470. "Adapting is not scaling." | Jenna Muri-Rosenthal, Fit to Function
469. What is CrossFit Precision Care? | Dr. Julie Foucher
468. What are the most difficult movements to coach?
467. "You can't be "fit" unless you are healthy first." | Royi Metser, InsideTracker
466. It is OK to Charge for Drop-Ins
465. No one gets out of bed in the morning hoping to be mediocre
464. "CrossFit can change the course of healthcare." | Robb Wolf, Paleolithic Nutrition Expert
463. Coaches doing that, but better
462. Discipline = Freedom
461. "Set performance goals and never stop learning." | Brent Fikowski, "The Professor"
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